Tickets.com - An industry leading ticketing and marketing solutions provider to sports, entertainment and visitor attraction venues around the world.

100AND10% was commissioned to support the activation of Tickets.com's marketing strategy at Rugby Expo 2011. As the official sponsor and ticketing partner for the two day conference and exhibition, Tickets.com engaged with 100AND10% with a little over a month before the event, the project focusing on maximising Tickets.com's presence at the show and ultimately raising awareness of the company's successes within professional sport.

100AND10% was responsible for the design, writing and production of an A4 brochure, the management of which included the following:

• Liaising with the Tickets.com team and a number of high profile clients to collate imagery, key information and statistics and testimonials in order to produce client case studies
• Overall design of the brochure in accordance with Tickets.com brand guidelines
• All copywriting including company background, product and service overviews and case studies
• Management of brochure print, delivering to a tight deadline

Alongside this, 100AND10% was responsible for designing a number of adverts for the event delegate brochure, whilst also writing and creating an e-newsletter showcasing the company's work in the sports industry, to be sent out to Tickets.com's database of contacts after Rugby Expo 2011.

The marketing collateral produced by 100AND10% for Tickets.com was extremely well received at the event. Each delegate received a copy of the brochure, ensuring that Tickets.com's work in professional sport - which includes long term partnerships with Chelsea FC, Northampton Saints and Derby County FC - was profiled to each attendee.

The brochure will be used as a key piece of marketing collateral for the company ongoing, to provide existing and potential clients with real life examples of how working with Tickets.com can positively transform a club's ticketing strategy, resulting in increased customer retention and significant online ticket sales.