100AND10% Marketing
"We asked 100AND10% to give us a turn key solution to our marketing needs in our first year of ownership of the Grass Roots Football Show. They have delivered what we asked for and more. The time, effort and general dedication they have shown has significantly exceeded our expectations and the awareness levels for this year's show are significantly greater than they have been in the past. We are looking forward to a long and successful relationship with 100AND10%."
Ben Hatton
Director of the Grass Roots Football Show
The Client
The Grass Roots Football Show
The Brief
100AND10% has worked with the show's predecessors, Grass Roots Football LIVE, since the company was launched in 2008. Now under new owners, 100AND10% was asked to support the marketing strategy for the rebranded Grass Roots Football Show, Europe's largest football event of its kind.
The roles and responsibilities of 100AND10% included:
- Consultancy, support and implementation of the overall marketing strategy
- Digital marketing including email design and copywriting
- Website support including design and copywriting
- Management of media partners
- Events support onsite including media management (filming, interviews, photography)
- Liaising with county FA's to promote event
The Results
Held at the NEC, this year's Grass Roots Football Show was visited by over 11,000 people throughout the three days.
The event, which consisted of six speaker theatres and coaching arenas, was attended by a host of famous football names, including Robbie Savage, Dion Dublin, Graham Taylor, Iain Dowie and Sky Sports' Charlotte Jackson.
The show saw a significant increase in ticket sales on previous years, which was supported by 100AND10% and the implementation of the marketing strategy. The Grass Roots Football Show also has a host of media content to use in promoting the event for 2012 and beyond, the collection of which was managed and supported by 100AND10%.
The Feedback
"We asked 100AND10% to give us a turn key solution to our marketing needs in our first year of ownership of the Grass Roots Football Show. They have delivered what we asked for and more. The time, effort and general dedication they have shown has significantly exceeded our expectations and the awareness levels for this year's show are significantly greater than they have been in the past. We are looking forward to a long and successful relationship with 100AND10%."
Ben Hatton, Director of the Grass Roots Football Show.
Phone: 0844 3510 077 | Email: info@110percent.co.uk
Company Number: 5920022