Nuffield Health engages 100AND10% for new fitness centre signage

Leading health and fitness organisation Nuffield Health recently completed the installation of a new fitness centre at Enfield Grammar School and tasked 100AND10% with designing the creative signage and wayfinding.

The facility, which saw the school’s old sports hall transformed into a state of the art gym and fitness studio, is open to members in the evenings and at weekends, whilst being available to the school throughout the day.

The challenge of combining the branding of both Nuffield Health and the school was overcome with the creation of a composite logo, used across all signage.

“Given the dual purpose nature of the site, it was important to ensure a balance between the two and ensure that the school didn’t lose its identity, but also that everyone was aware of the new gym on site.” explained Ed Foster, 100AND10%’s creative manager.

“The photography used adds to the atmosphere of the whole environment, which already looks fantastic following the refurbishment and the addition of the new Cybex equipment. The wayfinding, whilst always a functional element, also allowed for the incorporation of more subtle branding, too.”

 “We asked 100AND10% to deliver the onsite creative at Enfield Grammar having seen some of their other design projects, including their work with Cybex.

“Following the successful installation of the artwork and very positive feedback from the client, we’ve since asked them to support on the gym’s pre-launch marketing campaign; we’ve been delighted with what has been produced by 100AND10% to date and we look forward to working with them again in the future.”

Check out some examples of our creative work below and visit www.enfieldgrammar-nuffieldhealth.com for more information on the gym.

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Rugby Expo confirms event’s biggest ever pro club attendance for 2014

There’s just under four weeks to go until Rugby Expo 2014 opens its doors and this year the event is set to deliver the largest ever club attendance since moving to Twickenham in 2010.

As the largest exhibition and conference focused on the business of rugby, Rugby Expo has made a series of announcements over recent weeks which have seen both Premiership Rugby and PRO12 not only confirm full club attendance but also a series of meetings scheduled to take place at Rugby Expo.

In addition, a new partnership with the RFL and Super League has confirmed the attendance of senior management staff from the RFL and a number of clubs; Rugby Expo will also be hosting the RFU Registered Agents Annual 2014 Seminar, resulting in all registered agents and other stakeholders responsible for the management of professional rugby players being in attendance.

Taking place on 22-23 October at Twickenham Stadium, Rugby Expo will again be managed and delivered by the team at 100AND10%, who are responsible for all pre-event and at-event operations, plus creative elements including the new website which was launched earlier this year.

Now in its sixth year, Rugby Expo 2014 will host more than 40 industry leading speakers, 35 exhibitors and 800 attendees to provide the ideal environment for networking, debate and discussion around the most topical issues affecting both the professional and grass roots game.

For more information visit www.rugbyexpo.com.


We’re hiring!

A great opportunity to join our team has arisen as we’re on the look out for a Marketing Communications Executive.

The exciting new role will focus on the day to day delivery of marketing plans and objectives for our expanding client base, working across multiple channels to assist in driving our clients’ commercial growth and / or wider marketing aims.

The newly created position requires a marketing and communications professional with experience in planning and delivering campaigns using the full range of channels, including digital, PR and communications, events and social media.

If you think that’s you then have a read of the job spec, or email your CV and covering letter to tom.davies@110percent.co.uk.


GB Canoeing on-site creative inspires memories of London 2012 at Lee Valley White Water Centre

100AND10% have recently completed the design and installation of graphical signage at the home of British Canoeing’s slalom teams.

Their offices at the London 2012 Olympic venue Lee Valley White Water Centre have been given a full makeover, aiming to re-capture the spirit of the last Olympic Games and remind staff and visitors of the achievements of Team GB, which included winning both gold and silver in the men’s C-2 canoe double competition.

The montage graphics combine action imagery of Team GB athletes including Tim Baillie and Etienne Stott and bring to life the hallways, meeting rooms and offices of the high performance facility.

Take a look at our gallery to see the graphics in place.


Downing Street thumbs up for 100AND10%-designed National Paralympic Day graphic

National Paralympic Day 2014 received high profile backing when the official Twitter account for UK Prime Minister David Cameron tweeted one of a series of promotional graphics designed by the 100AND10% team last month.

The graphic was tweeted to almost three million followers of the @Number10gov Twitter account, as National Paralympic Day saw ParalympicsGB medallists compete across a range of sports, alongside community activities and the Mayor of London’s Liberty Festival, in what was one of the biggest events of the year to be held at the Queen Elizabeth Olympic Park.

The promotional graphics for National Paralympic Day 2014 were commissioned by the British Paralympic Association (BPA) for use across a series of digital channels including Twitter, Facebook and the BPA’s website. Posters were also designed for display in Sainsbury’s stores as well as graphics for use on large screens in shopping centres, as 100AND10% supported on the activation of a number of promotional channels used for the event.

The designs were created for use both in the build up to and during the event itself, which took place on Saturday 30 August.
This is the latest project delivered by 100AND10% for the British Paralympic Association, which over the last few months has also included a series of detailed infographics for Sochi 2014 and new Twitter and Facebook banners.

View the gallery below for more examples of the National Paralympic Day creative and visit the Queen Elizabeth Olympic Park website for more information about the event.


Lifetime extends 100AND10% agreement

100AND10% is delighted to announce the extension of the company’s agreement with Lifetime Training, one of the UK’s leading providers of fitness and health based educational courses, to continue providing outsourced marketing and communications support to the company’s commercial fitness division.

Since engaging with 100AND10% at the start of the year, the commercial division at Lifetime has seen a significant increase in a number of key measures including overall revenues and so following on from the positive start to the partnership 100AND10% will continue to offer ‘full service’ support including marketing strategy design and implementation, design and creative activation, social media management and CRM management across all Lifetime owned channels. The extended partnership shows a clear long term commitment from Lifetime to support the commercial division which manages and delivers all personal training, fitness and health focused courses for self-funded learners.

Currently delivering programmes to thousands of learners each year, the commercial division has ambitious plans to grow this number and the partnership with 100AND10% has already started to deliver positive gains in achieving these growth targets.

On confirming the extension of the agreement, Mike Jones, Lifetime Commercial Director said, “100AND10% were originally procured after a stringent tender process and having been selected to support the full range of our marketing and communications strategy the team have been delighted with how quickly they have become an integral part of helping delivering successes for the business. Their insight, experience and delivery are first rate and we are convinced that the partnership will continue in to the long term as we look to significantly grow the business in the future.”

Jonathan Wilson, Managing Director for 100AND10%, “We were delighted to be asked to extend our agreement with Lifetime and have enjoyed getting to know the business and starting to implement changes that are making a real impact. The great thing about Lifetime is that we work closely with Mike and sales team and it’s this partnership approach that has enabled us to deliver meaningful change in a relatively short space of time that is now seeing some really positive results. This is an exciting project to be part of and we look forward to continuing to deliver on their commercial aspirations over the coming months.”

British Weight Lifting celebrates most successful Commonwealth Games since 2002

Glasgow 2014 provided the platform for British Weight Lifting and its athletes to showcase the undisputed growth and development of the sport across the home nations, in what has been crowned the most successful Games for Great Britain and England since 2002.

Building on what has been a fantastic year for British weightlifting and powerlifting which has already seen the national governing body’s biggest and most successful National Championships to date, confidence heading into the XX Commonwealth Games was high.

None more so than for current British Senior Champion and 2014 Senior European Championships medallist Zoe Smith, who was aiming to build on her bronze medal win at Delhi 2010. BWL CWG infographic

Smith lifted 92kg in the snatch before a dramatic finale to the women’s 58kg category, where she achieved 118kg – and a new Games record – in her final attempt at the clean and jerk, beating Nigeria’s Ndidi Winifred to first place and setting another Games record with a total of 210kg.

Wales’ Michaela Breeze, who returned to competitive weightlifting following her retirement from the sport after winning silver at the last Commonwealth Games, also set a Games record with 93kg in the snatch before going onto finish third in the same category with a total of 202kg.

There was further medal success as England won its first medal in the men’s competition since 2002, with Ben Watson setting a new personal best in the 105kg category and finishing third with a total of 337kg.

Aside from the medal winners, there were also ten top five finishes for home nation athletes including six fourth place finishes; Jack Oliver, Owen Boxall, Mercy Brown and Rebekah Tiler for England, Wales’ Darius Jokarzadeh and Scotland’s Micky Yule in the powerlifting.

There was also eight personal bests recorded by British weightlifting athletes including two British records broken by Wales’ Gareth Evans, who achieved 150kg in the clean and jerk and a total of 268kg in the men’s 62kg category.

On the final Saturday of the Games, attention turned to the powerlifting competition, with all three of British Weight Lifting’s representatives in medal contention.

First up was four-time Paralympian England’s Natalie Blake. Blake achieved a best lift of 95kg in the women’s lightweight category, scoring 100.2 points and securing second place, becoming the first British female powerlifter to win a Commonwealth Games medal in the history of the sport.

The men’s lightweight category followed, featuring current World Champion Ali Jawad; with his second lift, Jawad set a new world record in the 59kg class with 191kg, before achieving three white lights with his final lift of 194kg, setting a competition personal best and beating his own previous record of 190kg set in April at the IPC World Powerlifting Championships.

Despite such achievements, as a result of the competition’s weighted scoring system – which produces a points score relating to each athlete’s bodyweight – Jawad finished in bronze medal position.

Scotland’s Micky Yule competed in the men’s heavyweight category and, despite recovering from a muscle tear which impacted his preparation for the competition, Yule only narrowly missed out on third place, finishing just five points behind Malaysia’s Jong Yee Khie.

Commenting on the performances of British Weight Lifting’s athletes in Glasgow, CEO Ashley Metcalfe, said: “The XX Commonwealth Games was a resounding success for our athletes, not only accounting for the medals won and records broken, but for the top level performances achieved across the board.

For nine of our athletes to have achieved personal bests on an international stage is very impressive, and underpins our strategy of professionalising the sport on a domestic level as we work hard to create a more competitive environment for our athletes.

“Not only that, the average age of our weightlifters who finished in fourth place is just 20 years old, and with Rio 2016 in our sights and the potential for not only the 2018 Commonwealth Games but also Tokyo 2020, this puts us in a very good position for ensuring the growth and success of our sport.”

Return of National Paralympic Day sees 100AND10% provide digital graphics for the British Paralympic Association

In the build up to National Paralympic Day, the annual celebration of the Paralympic movement in the UK held to recreate the wonder of London 2012, 100AND10% was engaged by the British Paralympic Association to produce a range of digital graphics to support the promotion of the event.

The graphics, which are to be used across an array of digital media from websites to social media and email, contain a variety of messages which seek to raise the awareness of the event as well as generate ticket sales.

As an addition to the original brief, the British Paralympic Association sought an assortment of more inspiring graphics to complement the initial, more functional designs. The new artwork combined quotes and imagery of athletes taking part with the aim of generating interest and boosting participation in the event which encourages people to try a new sport.

National Paralympic Day is being held on Saturday August 30th 2014 in various cities around the country.

Click here for more information.

100AND10% secures headline sponsor for 2014 Welsh Cycling Awards

After assisting on the delivery of the hugely successful sell-out event in 2013, 100AND10% has been reappointed to continue its support for the annual Welsh Cycling Awards, having already secured a headline sponsor in leading nutrition brand USN. 

100AND10% will be providing both commercial and creative support for the renamed ‘USN Welsh Cycling Awards 2014′, which will be held 0n Saturday 18th October at the Millennium Stadium, Cardiff.

the 100AND10% team’s extensive experience in the planning and delivery of major sports conferences, exhibitions and awards dinners, including the Rugby Expo Dinner & Awards and the Professional Players Federation Conference, alongside the support provided for the 2013 event and ongoing as the NGB’s retained commercial agency, was a huge attraction to Welsh Cycling; 100AND10% will also be providing commercial advice to help maximise all potential avenues of revenue to enable Welsh Cycling to host the high profile event, as well as the design of all event marketing collateral, signage and branding.

Speaking on this year’s awards, Welsh Cycling CEO Ann Adams-King commented: “It is a very important year for Welsh Cycling, with some of the biggest names in the sport flying the Welsh flag and achieving multiple medal success at the Commonwealth Games in Glasgow, and cycling participation levels continuing to rise across the country.

“The USN Welsh Cycling Awards 2014 is the perfect opportunity to celebrate another incredible year for the sport in Wales, and the proven experience and expertise that 100AND10% exhibit throughout the year as our exclusive commercial agency will once again be invaluable in delivering yet another memorable evening for all.”

 Click here for more information on the Awards, including categories and nominations.

Exclusive education partnership launched between TRX and Lifetime Training

For the first time, TRX delivers its best-in-class professional education in a six-month exclusive partnership with training provider, Lifetime Training. The collaboration will allow Lifetime Training to offer the complete TRX Education range, which includes the TRX Trainer Basics Digital Course as well as the full range of face-face live training programmes, including TRX Suspension Training, TRX Rip Training, TRX Force Suspension Training and Group Training.

The online digital course is self-paced and includes detailed instructional videos, a follow-along workbook and precise daily performance benchmarks to teach trainers how to perform basic procedures, practice modifying exercise intensity and practice performing and coaching techniques through a variety of TRX exercises and progressions. The course will also provide details of how to access further TRX professional development.

The live courses are eight hours long and provide an in-depth instruction into the dynamic uses and techniques of TRX Training. Users will learn advanced TRX coaching and cueing techniques to help deliver result-driven workouts. The Group Training education courses will progress further by expanding the learners’ potential resources and highlighting how they can maximise their revenue by bringing TRX Training to the scale of group fitness classes and by creating fun and innovative classes adaptable to all fitness levels.

Commenting on the new partnership, Matt Gleed, UK Sales and Education Manager, says: “A partnership with such a well trusted and established training provider as Lifetime Training enables us to deliver our digital and live education courses to a much wider audience, helping more fitness professionals learn correct TRX training techniques and understand the full diversity of the product.

“Internationally, TRX supports a network of 115,000 trainers and last year alone TRX educated 26,000 trainers globally in Suspension Training, Rip Training and Group Training. We believe in training movements, not muscle, and producing best-in-class training equipment, workout programmes and education courses to help clubs, trainers and clients achieve peak performance, reach their goals and get the targets they want.”

Nigel Wallace, Client Services Director at Lifetime Training, says, “We are absolutely delighted to be strengthening our partnership with the leading provider in Suspension Training. The collaboration with TRX enables us to deliver a wider range of CPD courses to learners, whilst further enhancing our Level 3 Personal Training qualifications with the addition of TRX modules. Additionally, we’ll be strengthening our Active Leisure apprenticeship programmes by incorporating content from the TRX Basics Digital Course.”

TRX Education Courses will be made available from Lifetime Training from August. To book onto a course or to find out more please visit http://www.lifetimetraining.co.uk/fitness-courses.aspx.