Leading health and fitness organisation Nuffield Health recently completed the installation of a new fitness centre at Enfield Grammar School and tasked 100AND10% with designing the creative signage and wayfinding.
The facility, which saw the school’s old sports hall transformed into a state of the art gym and fitness studio, is open to members in the evenings and at weekends, whilst being available to the school throughout the day.
The challenge of combining the branding of both Nuffield Health and the school was overcome with the creation of a composite logo, used across all signage.
“Given the dual purpose nature of the site, it was important to ensure a balance between the two and ensure that the school didn’t lose its identity, but also that everyone was aware of the new gym on site.” explained Ed Foster, 100AND10%’s creative manager.
“The photography used adds to the atmosphere of the whole environment, which already looks fantastic following the refurbishment and the addition of the new Cybex equipment. The wayfinding, whilst always a functional element, also allowed for the incorporation of more subtle branding, too.”
“We asked 100AND10% to deliver the onsite creative at Enfield Grammar having seen some of their other design projects, including their work with Cybex.
“Following the successful installation of the artwork and very positive feedback from the client, we’ve since asked them to support on the gym’s pre-launch marketing campaign; we’ve been delighted with what has been produced by 100AND10% to date and we look forward to working with them again in the future.”
Check out some examples of our creative work below and visit www.enfieldgrammar-nuffieldhealth.com for more information on the gym.