Lifetime wins Active Training Award

Lifetime Training scooped another award for the active leisure sector – 2014 Traineeship and Apprenticeship Provider of the Year – at the ukactive and CIMSPA Active Training Awards on Thursday 27th November.

The Active Training Awards 2014 were delivered by ukactive and CIMSPA. They celebrate exceptional performance and commitment in vocational training and development within the physical activity sector.

The team was highly commended by the judges, who were made up of senior representatives from the Skills Funding Agency, Department for Business Innovation and Skills (BIS), and McDonalds.

Nigel Wallace, Client Services Director at Lifetime Training collected the award on the night:

“This is a very significant award for us and by retaining it, it is one that demonstrates our ongoing dedication and commitment to both our customers and learners. Our aim is to continue to invest in quality training and development programmes that deliver real impact for the sector’s businesses while creating the very best career opportunities for our learners.”

The impressive win follows a raft of awards in the sector, including the 2014 ukactive Flame Awards Supplier of the Year accolade.

For more information on Lifetime, visit

British Weight Lifting’s Rebekah Tiler shortlisted for BBC Young Sports Personality of the Year 2014

British Weight Lifting’s Rebekah Tiler has today been announced as one of the 10 athletes shortlisted for this year’s BBC Young Sports Personality of the Year.

Awarded to an outstanding young sportsperson, nominations are made to the BBC and by sports governing bodies via the Youth Sport Trust; members of the public were also able to submit their own nominations before the shortlist was compiled.

The top three, chosen by a panel of industry experts, will be confirmed live on Blue Peter on Thursday 11 December, before the winner is announced during this year’s BBC Sports Personality of the Year show in Glasgow on Sunday 14 December.

Rebekah will be competing against young sportsmen and women including athlete Morgan Lake, gymnast Claudia Fragapane, para-swimmer Erraid Davies and golfer Bradley Neil for the coveted accolade, with previous winners including footballer Wayne Rooney, tennis star Andy Murray and diver Tom Daley.

Rebekah Tiler

Commenting on today’s announcement, Ashley Metcalfe, British Weight Lifting CEO, said: “It is fantastic to see Rebekah’s achievements being recognised as part of such an acclaimed roll of honour and we are very proud of her.

“At just 15 years old, Rebekah is already amongst the best in her weight category and a genuine contender for further British medal success on the international stage and her achievements this year are proof of her commitment and dedication to the sport.

“On behalf of British Weight Lifting, I want to wish huge congratulations to Rebekah and we’ll be keeping our fingers crossed for the announcement of the top three!”

Rebekah Tiler: 2014 highlights

  • 12 British records broken at British Schools & Youth Championships (March)
  • One gold and two silver medals at the European Youth Championships (May)
  • Youngest competitor to win a senior women’s British title at the British Senior Championships (May)
  • Fourth place at Glasgow 2014 Commonwealth Games (August)

Click here to read the full shortlist.


100AND10% delivers record-breaking Rugby Expo 2014

Rugby Expo returned to Twickenham Stadium on 22-23 October and the 100AND10% team was responsible for the delivery of the event, including the marketing, on site creative, digital promotion and event management which resulted in a record club attendance and more than 800 visitors through the door across the two days.

Now in its sixth year, Rugby Expo has cemented its role as the meeting place for the business world of rugby and with the Rugby World Cup less than a year away from arriving in England, this year’s event welcomed the highest ever attendance from the professional game thanks to partnerships with the sport’s key organisations including RFU, Premiership Rugby, PRO12, RFL and Super League and the Association of Rugby Agents.

As with previous years, the 100AND10% team was responsible for all aspects of event management – from venue operations and logistics to management of all exhibitors, speakers and delegates; design and implementation of the event’s marketing and communications strategy including copywriting, website and digital marketing campaigns as well as the design of the event budget and financial management.

The creative team also worked alongside Rugby Expo’s signage supplier to design all event branding including large scale stage and interview backdrops, onsite branding and wayfinding.

The Rugby Expo Dinner & Awards was held on the evening of day one of the event for the fourth consecutive year, bringing together more than 200 representatives in recognition and celebration of sporting and industry achievements; the delivery of the Dinner & Awards was also part of 100AND10%’s event management responsibilities.

Event gallery


Professional Players Federation to tackle problem gambling in sport at annual conference

The UK’s Professional Players Federation (PPF) is hosting its annual one day conference on Wednesday 3rd December at Edgbaston Cricket Ground, Birmingham where it will put the issue of problem gambling in sport at the heart of its agenda.

The event, sponsored by the Responsible Gambling Trust and run in partnership with LPP Consulting, will cover a range of topics, with talks from industry experts, current and former professional sportspeople and a number of player associations.

Key issues being explored will include how to identify problem gambling, how to educate and inform professional athletes about the pitfalls, and treatment methods to help sportspeople overcome these problems.

BBC Radio 5Live will also be back at the event this year recording a one hour special discussing the issue, to be broadcast in December and subsequently made available online for you to listen again.

This will be the fourth time that 100AND10% has been commissioned by the PPF to run the conference; the team will be responsible for working with the venue to manage all pre-event operations before drawing on the team’s event management expertise to deliver the event. The creative team will also design and produce all the promotional collateral and onsite conference creative.

For more information about the event you can download our flyer here,or if you’re interested in attending the event, please contact or call 01184028988.


Cybex Back at Leisure Industry Week 2014

Cybex International returned to Leisure Industry Week last month with a new-look exhibition stand, designed and built exclusively for one of its biggest UK trade shows of the year.

Not only supporting on marketing, operational and the logistics both pre-event and during the show, the 100AND10% team were tasked with designing new creative for the stand, which this year included two new areas to promote the Cybex Design Studio and Cybex Research Institute (CRI).

Wall graphics were produced to profile the latest research from the CRI; executive director Dr. Paul Juris was on hand to talk through his latest findings and to explain the importance of the role that the CRI has in the development of Cybex equipment.

Floor vinyls were also designed to highlight Cybex’s latest equipment offering, the Eagle NX selectorised strength range, which was front and centre of the 110m² space.

The pre-event comms plan, delivered by 100AND10%, included HTML emails, pdf invitations for Cybex clients and prospects as well as extensive promotion via Cybex’s UK Twitter profile.

Video footage and photos were collated throughout the show to create a post-event highlights video; part of 100AND10%’s full service marketing support which includes video production and editing.

Check out the video and photo gallery below:

Photo gallery

Lifetime Training shortlisted for Active Training Awards 2014

Following fast on the heels of its ukactive Flame Awards win in July, Lifetime Training has been shortlisted for three more Active Leisure sector awards – Large Training Provider of the Year, Traineeship and Apprenticeship Provider of the Year and Most Inspiring Activity Professional (Regional Trainer Danielle Griffin).

The Active Training Awards, now hosted by ukactive and CIMSPA, celebrate excellence in education, training and development. Last year, Lifetime Training won the Apprenticeship Provider of the Year award, in partnership with Places for People Leisure.

“Being shortlisted is a great accolade in itself, proving that we’re leading the way in the Active Leisure sector. The team has had a fantastic year to date, starting with winning the Active IQ Active Leisure Awards Apprenticeship Provider of the Year and culminated with the Flame Awards Supplier of the Year title.

“Being a finalist demonstrates our continued commitment to delivering robust and innovative programmes that meet the needs of the sector.” – Nigel Wallace, Client Services Director at Lifetime Training.

The Awards will take place at the Crowne Plaza in Marlow on Thursday 27th November 2014.

Rugby Expo 2014 event review

Rugby Expo returned on 22-23 October  and welcomed more than 800 attendees from the professional and grass roots game across the two days, including the largest ever club attendance since the event moved to Twickenham in 2011.

Extended partnerships with Premiership Rugby and PRO12 saw full club attendance from the two leagues; a new partnership with RFL and Super League welcomed attendance of senior management staff from the RFL and a number of clubs, and the ongoing relationship with the RFU saw Rugby Expo 2014 host the RFU Agents’ Seminar for the first time, with over 160 players’ agents, stakeholders and management staff provided with full access to the two day event.

Expert speakers from rugby and the wider sports industry took to the stage to discuss and debate many of the sport’s topical issues, switching from the professional game on day one to grass roots and community rugby on day two.

Click here to visit the latest news section of the Rugby Expo website and read a full event review.

The Rugby Expo Dinner & Awards also took place on the evening of day one, as over 200 representatives gathered together to celebrate the great and good of the sport.

The evening culminated with the presentation of the Outstanding Contribution to Rugby Award; as the only category where the winner is nominated and selected by the judging panel, this year’s award was won by Stuart Gallacher, former Scarlets and Regional Rugby Wales Chief Executive who sadly passed away at the weekend at the age of 68.

Stuart, who was also former Director of ERC and the Celtic League, was a dual-code international player who made a major contribution to Welsh Rugby during a career that spanned more than 40 years.

Close friend and former Cardiff Blues Chief Executive Bob Norster received the award on behalf of Stuart and his family.

Click here to read the full list of winners.




Nuffield Health engages 100AND10% for new fitness centre signage

Leading health and fitness organisation Nuffield Health recently completed the installation of a new fitness centre at Enfield Grammar School and tasked 100AND10% with designing the creative signage and wayfinding.

The facility, which saw the school’s old sports hall transformed into a state of the art gym and fitness studio, is open to members in the evenings and at weekends, whilst being available to the school throughout the day.

The challenge of combining the branding of both Nuffield Health and the school was overcome with the creation of a composite logo, used across all signage.

“Given the dual purpose nature of the site, it was important to ensure a balance between the two and ensure that the school didn’t lose its identity, but also that everyone was aware of the new gym on site.” explained Ed Foster, 100AND10%’s creative manager.

“The photography used adds to the atmosphere of the whole environment, which already looks fantastic following the refurbishment and the addition of the new Cybex equipment. The wayfinding, whilst always a functional element, also allowed for the incorporation of more subtle branding, too.”

 “We asked 100AND10% to deliver the onsite creative at Enfield Grammar having seen some of their other design projects, including their work with Cybex.

“Following the successful installation of the artwork and very positive feedback from the client, we’ve since asked them to support on the gym’s pre-launch marketing campaign; we’ve been delighted with what has been produced by 100AND10% to date and we look forward to working with them again in the future.”

Check out some examples of our creative work below and visit for more information on the gym.

RE14 logo

Rugby Expo confirms event’s biggest ever pro club attendance for 2014

There’s just under four weeks to go until Rugby Expo 2014 opens its doors and this year the event is set to deliver the largest ever club attendance since moving to Twickenham in 2010.

As the largest exhibition and conference focused on the business of rugby, Rugby Expo has made a series of announcements over recent weeks which have seen both Premiership Rugby and PRO12 not only confirm full club attendance but also a series of meetings scheduled to take place at Rugby Expo.

In addition, a new partnership with the RFL and Super League has confirmed the attendance of senior management staff from the RFL and a number of clubs; Rugby Expo will also be hosting the RFU Registered Agents Annual 2014 Seminar, resulting in all registered agents and other stakeholders responsible for the management of professional rugby players being in attendance.

Taking place on 22-23 October at Twickenham Stadium, Rugby Expo will again be managed and delivered by the team at 100AND10%, who are responsible for all pre-event and at-event operations, plus creative elements including the new website which was launched earlier this year.

Now in its sixth year, Rugby Expo 2014 will host more than 40 industry leading speakers, 35 exhibitors and 800 attendees to provide the ideal environment for networking, debate and discussion around the most topical issues affecting both the professional and grass roots game.

For more information visit


We’re hiring!

A great opportunity to join our team has arisen as we’re on the look out for a Marketing Communications Executive.

The exciting new role will focus on the day to day delivery of marketing plans and objectives for our expanding client base, working across multiple channels to assist in driving our clients’ commercial growth and / or wider marketing aims.

The newly created position requires a marketing and communications professional with experience in planning and delivering campaigns using the full range of channels, including digital, PR and communications, events and social media.

If you think that’s you then have a read of the job spec, or email your CV and covering letter to