Following on from the success of the Winter Olympics in which Team GB equalled its best ever performance winning four medals, attention now turns to the 15 athletes that make up ParalympicsGB.
In preparation for the Sochi Winter Paralympics, which started on Friday, the British Paralympic Association (BPA) released a series of infographics, designed by 100AND10%.
Each profile included key athlete details; name, age, event and previous medal success, alongside dates of their upcoming fixtures.
Separate infographics were also designed to showcase the two disciplines that the athletes would be competing in.
These were then shared across the BPA’s social media platforms, including to the 109,000 followers of the Twitter account @ParalympicsGB and posted on the BPA’s official Facebook page, which has over 145,000 ‘likes’.
And they’ve even made it onto the wall at the athletes’ village!
Commenting on the work with 100AND10%, Tash Carpenter, communications manager at the British Paralympic Association, said: “We engaged 100AND10% to support our digital design work for Sochi 2014 having initially seen their work with UK Sport.
“Having met to discuss our plans for our digital creative for Sochi we knew immediately that we had the right company to deliver the project; their ideas and the quality of their output has been completely matched by their enthusiasm for helping us achieve our vision for promoting the Winter ParalympicsGB team to a wider, more digitally focused audience. We have already requested they look at another project based on this initial work so that’s as good a recommendation as I can provide!”
To keep up to date with ParalympicsGB’s performances at Sochi 2014, visit sochi.paralympics.org.uk.