100AND10% - A creative sports marketing, communications and event management agency based near London and Reading, Berkshire, England

We’re hiring!

We’ve got three great opportunities to join our growing team as we’re on the lookout for a marketing & communications co-ordinator, a graduate web developer and a marketing administrator apprentice.

These three exciting new roles will be based full time at our offices in Wokingham – take a look at the job specs below and get in touch with your CV and a covering note to info@110percent.co.uk if you think you are suited to any of the roles.

100AND10% – Marketing & communications coordinator job specification

100AND10% – Graduate web developer job specification

100AND10% – Marketing administrator apprentice job specification

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New digital campaign for the British Basketball League

The team at 100AND10% was recently called upon to produce a new HTML campaign for the British Basketball League, the top flight of men’s professional basketball in the UK.

The campaign, which involved a series of HTMLs designed and created by 100AND10%, aims to raise awareness of BBL TV and the league’s upcoming fixtures, as well as encouraging online ticket sales via the league’s official ticketing partner, Tickets.com.

Alongside the HTMLs, 100AND10% was also responsible for editing a highlights video from raw footage provided by the BBL, profiling different teams each week.

This was then included in the e-mail, alongside fixtures for the coming week and links to buy tickets online. 

David Leyden Dunbar, BBL commercial director, said: “We approached 100AND10% to support the design of a new email campaign for the BBL following their presentation to our clubs at the recent ‘BBL Day’, hosted by Tickets.com at stadiummk.

“The aim of the campaign is to promote BBL TV, the upcoming weekend’s fixtures and the new online ticketing solution for all our clubs as hosted by Tickets.com. 100AND10% have supported in the design and build of the emails while we have also utilised their video skills to edit the highlights package linked to the email. Their skills, expertise and attention to detail have made the process a very simple one for the BBL and we are delighted with the initial results and feedback.” 

The videos are all available to view on the BBL’s YouTube channel.

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Design refresh for UK Sport’s Leading Edge collateral

Following on from the brand creation and design of supporting collateral for leadership training programme Leading Edge in 2014, UK Sport have since commissioned 100AND10% to re-design the brochure for the 2015 cohort.

Run by UK Sport in partnership and collaboration with Sport England, Sport Scotland, Sport Wales and Sport Northern Ireland, Leading Edge is aimed at top level executives and chair people of national governing bodies.

The brochure re-design was as a result of a number of changes to the training content for 2015 and a requirement from UK Sport to differentiate between the 2014 and 2015 programmes.

Club Reward Scheme

British Judo re-launches Club Rewards

100AND10% has worked with British Judo on a number of projects over recent months, with a revamp of the national governing body’s Club Reward Scheme at the top of the list.

First launched in 2014, the British Judo Club Reward Scheme rewards clubs looking to develop and grow their membership; clubs can benefit from discounted or free equipment and masterclass coaching sessions, with rewards varying depending on the level of growth achieved.

The focus of the project was to give the scheme a recognisable identity and one that could be used across a range of marketing collateral and media; 100AND10% was responsible for creating the new identity, including the logo, and then rolling this out across a range of collateral. This included a brochure detailing the scheme and promotional materials including posters, flyers and digital graphics for use on the British Judo website and social media channels.

Commenting on the project, British Judo delivery director Mark Beecher, said: “We engaged with 100AND10% to support across a number of strategic marketing projects, including how we better communicate and support our network of judo clubs across the country.

“The new identity and creative for the British Judo Club Rewards Scheme was launched a few weeks ago and has had a very positive initial impact. Not only do we now have a clear plan for incentivising our clubs and a comms plan to deliver these messages, but the brand created by 100AND10% ensures all these comms and associated collateral now has real cut-through to one of our most important audiences.”



British Weight Lifting launches new website designed by 100AND10%

Looking to develop an exciting new look and feel to its website, British Weight Lifting enlisted 100AND10% to design and build a bigger, better and more interactive site for its members and visitors.

Improved functionality, increased interactivity and accessibility were central to the brief for the new website, whilst ensuring that it would still house all important information about the sports of weightlifting and para-powerlifting; the NGB’s new website has been enhanced by a suite of additional features, including new sections and interactive content delivered in a more user-friendly way.

Here are some of the features that the new website offers:

Competition Calendar
A new and improved Competition Calendar has been developed to provide users with all of the information they need for upcoming events. Now with a cleaner design and more user-friendly, events can now be added directly to Google+ Calendar or be exported through to an Apple device.

Meet our weightlifters
Video interviews with athletes were filmed and edited by 100AND10%, providing visitors with a detailed insight into life as a weightlifter and what it’s like competing at the top.

Club Finder
Users can now find their nearest weightlifting clubs through a postcode search function. This is integrated with Google Maps and will display a club’s location, website and contact information instantly.

Social media integration
The new website will allow users to connect directly to their Facebook, Twitter, Google+, Pintrest accounts and many more applications, to share news and information.

Tips for the top
An archive of articles and photos to guide visitors through key lifting techniques, with advice from British Weight Lifting’s expert coaches.

In addition, 100AND10% has also designed a new and improved online shop, where customers can purchase official British Weight Lifting merchandise, as well as an updated membership management system; both of which are fully integrated with the new website.

“The project to design and build the new website for British Weight Lifting was a great opportunity for us to showcase our increased digital skills and experience in a large scale digital project for a major UK sporting body. The brief included all design work, photography and video production as well as navigation planning with a major B2C focus for the growing consumer base of BWL including members, coaches, athletes and spectators” explained Jonathan Wilson, 100AND10%’s managing director.

“We are really pleased with the outcome and initial feedback from the BWL team and users of the website and look forward to further developing the platform in line with the BWL’s ambitious growth plans for the sport”.                     

Head over to www.britishweightlifting.org to take a look at the new website and to see the new features.

Help for Heroes Sports Recovery & British Weight Lifting recruiting for new Para Powerlifting Talent Camp Series

Wounded, injured and sick service men and women are invited to take part in a new joint Para Powerlifting Talent Camp Series with Help for Heroes and British Weight Lifting.

The new training camp will not only provide individuals a chance to give it a go, but there is also opportunity to find out more about what it takes to compete for Great Britain and to explore their potential in the sport.

Participants will train in a fun and motivating performance environment alongside Powerlifting athletes, including Help for Heroes Sports Recovery supported athlete, Micky Yule.

Micky, who lost both legs in an IED explosion in Afghanistan, has used Powerlifting as a huge part of his rehabilitation and recovery, culminating in a fourth place at the Commonwealth Games last year, and gold at the Invictus Games and his sights are firmly set on representing his country at the Rio 2016 Paralympic Games.

Working under the guidance of British Weight Lifting Performance coaches and Help for Heroes Sports Recovery, participants will develop their technical and physical abilities in preparation for competitive opportunities in 2015. As part of the camp, there will be chance for individuals to undergo advisory classification for International Paralympic Committee (IPC) competition opportunities.

The joint camp forms part of the Help for Heroes partnership with ParalympicsGB to introduce military personnel to Paralympic Sport.

The 2015 Camp series will combine elite training and a series of education modules as well as a bespoke support package extending to all the complete holistic support Help for Heroes has to offer.

Training Camp & Competition Dates:

8th March – British Weight Lifting Competition

5th – 10th April – Help for Heroes, Tedworth House Camp

11th April – British Weight Lifting/Help for Heroes Competition – Tedworth House

27th – 28th June – British Senior Championships, Ricoh Arena, Coventry

12th – 17th July – Help for Heroes, Tedworth House Camp

20th – 25th September – Help for Heroes, Tedworth House Camp

8th – 13th November – Help for Heroes, Tedworth House Camp

5th December – UK Open Competition

To register for the Talent Camp Series, please email jayne.kavanagh@paralympics.org.uk by 30th January 2015.

Help for Heroes has been involved with Sports Recovery since 2008, and in the past year alone have put on 300 events across 50 different sports enabling over 2,100 wounded, injured and sick service personnel and veterans to take part in adaptive sports from grassroots through to performance level.

To find out more about Help for Heroes’ Sports Recovery Programme, visit www.helpforheroes.org.uk/sports-recovery  or follow @H4H_SR on Twitter.

Lifetime wins Active Training Award

Lifetime Training scooped another award for the active leisure sector – 2014 Traineeship and Apprenticeship Provider of the Year – at the ukactive and CIMSPA Active Training Awards on Thursday 27th November.

The Active Training Awards 2014 were delivered by ukactive and CIMSPA. They celebrate exceptional performance and commitment in vocational training and development within the physical activity sector.

The team was highly commended by the judges, who were made up of senior representatives from the Skills Funding Agency, Department for Business Innovation and Skills (BIS), and McDonalds.

Nigel Wallace, Client Services Director at Lifetime Training collected the award on the night:

“This is a very significant award for us and by retaining it, it is one that demonstrates our ongoing dedication and commitment to both our customers and learners. Our aim is to continue to invest in quality training and development programmes that deliver real impact for the sector’s businesses while creating the very best career opportunities for our learners.”

The impressive win follows a raft of awards in the sector, including the 2014 ukactive Flame Awards Supplier of the Year accolade.

For more information on Lifetime, visit www.lifetimetraining.co.uk.

British Weight Lifting’s Rebekah Tiler shortlisted for BBC Young Sports Personality of the Year 2014

British Weight Lifting’s Rebekah Tiler has today been announced as one of the 10 athletes shortlisted for this year’s BBC Young Sports Personality of the Year.

Awarded to an outstanding young sportsperson, nominations are made to the BBC and by sports governing bodies via the Youth Sport Trust; members of the public were also able to submit their own nominations before the shortlist was compiled.

The top three, chosen by a panel of industry experts, will be confirmed live on Blue Peter on Thursday 11 December, before the winner is announced during this year’s BBC Sports Personality of the Year show in Glasgow on Sunday 14 December.

Rebekah will be competing against young sportsmen and women including athlete Morgan Lake, gymnast Claudia Fragapane, para-swimmer Erraid Davies and golfer Bradley Neil for the coveted accolade, with previous winners including footballer Wayne Rooney, tennis star Andy Murray and diver Tom Daley.

Rebekah Tiler

Commenting on today’s announcement, Ashley Metcalfe, British Weight Lifting CEO, said: “It is fantastic to see Rebekah’s achievements being recognised as part of such an acclaimed roll of honour and we are very proud of her.

“At just 15 years old, Rebekah is already amongst the best in her weight category and a genuine contender for further British medal success on the international stage and her achievements this year are proof of her commitment and dedication to the sport.

“On behalf of British Weight Lifting, I want to wish huge congratulations to Rebekah and we’ll be keeping our fingers crossed for the announcement of the top three!”

Rebekah Tiler: 2014 highlights

  • 12 British records broken at British Schools & Youth Championships (March)
  • One gold and two silver medals at the European Youth Championships (May)
  • Youngest competitor to win a senior women’s British title at the British Senior Championships (May)
  • Fourth place at Glasgow 2014 Commonwealth Games (August)

Click here to read the full shortlist.


100AND10% delivers record-breaking Rugby Expo 2014

Rugby Expo returned to Twickenham Stadium on 22-23 October and the 100AND10% team was responsible for the delivery of the event, including the marketing, on site creative, digital promotion and event management which resulted in a record club attendance and more than 800 visitors through the door across the two days.

Now in its sixth year, Rugby Expo has cemented its role as the meeting place for the business world of rugby and with the Rugby World Cup less than a year away from arriving in England, this year’s event welcomed the highest ever attendance from the professional game thanks to partnerships with the sport’s key organisations including RFU, Premiership Rugby, PRO12, RFL and Super League and the Association of Rugby Agents.

As with previous years, the 100AND10% team was responsible for all aspects of event management – from venue operations and logistics to management of all exhibitors, speakers and delegates; design and implementation of the event’s marketing and communications strategy including copywriting, website and digital marketing campaigns as well as the design of the event budget and financial management.

The creative team also worked alongside Rugby Expo’s signage supplier to design all event branding including large scale stage and interview backdrops, onsite branding and wayfinding.

The Rugby Expo Dinner & Awards was held on the evening of day one of the event for the fourth consecutive year, bringing together more than 200 representatives in recognition and celebration of sporting and industry achievements; the delivery of the Dinner & Awards was also part of 100AND10%’s event management responsibilities.

Event gallery


Professional Players Federation to tackle problem gambling in sport at annual conference

The UK’s Professional Players Federation (PPF) is hosting its annual one day conference on Wednesday 3rd December at Edgbaston Cricket Ground, Birmingham where it will put the issue of problem gambling in sport at the heart of its agenda.

The event, sponsored by the Responsible Gambling Trust and run in partnership with LPP Consulting, will cover a range of topics, with talks from industry experts, current and former professional sportspeople and a number of player associations.

Key issues being explored will include how to identify problem gambling, how to educate and inform professional athletes about the pitfalls, and treatment methods to help sportspeople overcome these problems.

BBC Radio 5Live will also be back at the event this year recording a one hour special discussing the issue, to be broadcast in December and subsequently made available online for you to listen again.

This will be the fourth time that 100AND10% has been commissioned by the PPF to run the conference; the team will be responsible for working with the venue to manage all pre-event operations before drawing on the team’s event management expertise to deliver the event. The creative team will also design and produce all the promotional collateral and onsite conference creative.

For more information about the event you can download our flyer here,or if you’re interested in attending the event, please contact tom.davies@110percent.co.uk or call 01184028988.