"Having had the services of 100AND10% recommended to us we have been absolutely delighted with their refreshing attitude, the speed and efficiency of their work and ultimately the quality of the results that they have delivered for Lucozade Powerleague. We have already commissioned further work and I have no doubt will continue to utilise their skills in the future during what we hope will be a very successful period and relationship for both companies."
National Sales & Marketing Manager, Powerleague
18/03/2013 - Success for Graduate Jobs in Sport LIVE
The team at 100AND10% delivered its first event of 2013, Graduate Jobs in Sport (GJS) LIVE, on 14 March at Bucks New University.
The inaugural event brought together 35 employers from the sports industry and over 400 students and graduates, who were there to kick start their careers in the sport and leisure industry.
Alongside a busy exhibition floor, GJS LIVE hosted two conference sessions, both of which sold out in advance of the event. Focusing on ‘the playing field' in the morning before switching its focus to ‘the office', the conference programme included presentations from a number of experts including Paul Morgan - Communications director at Premiership Rugby, Tom Bates - Peak performance coach at West Bromwich Albion FC, Peter Moores - head coach at Lancashire CCC and Vicky Gommersall - presenter for Sky Sports News.
100AND10% was responsible for all pre-event operations before arriving onsite to manage registration, the exhibition floor and conference sessions.
Launched by Graduate Jobs in Sport, GJS LIVE focused on providing students and graduates with advice, information and career prospects, whilst giving employers access to some of the top graduate talent looking for jobs.
To view photos from the day, click here to visit the Graduate Jobs in Sport Facebook page.
04/03/2013 - 100AND10% has moved!
With the painting finished, furniture built and boxes unpacked, we have moved into our new office!
From today, our new contact details are as follows:
Unit 10 Indigo House
Mulberry Business Park
T: +44 (0) 118 402 8988
Please ensure that all records are updated and that any future post is sent to the above address - and let us know if you're ever in the area and fancy popping in for a cup of tea!
18/02/2013 - Cybex maintains 100AND10% partnership for 2013
100AND10% will continue throughout 2013 as the retained marketing and creative agency for the UK arm of CYBEX International, one of the industry’s largest fitness equipment manufacturers.
Having already worked closely with CYBEX to design the marketing strategy, 100AND10% will continue to provide all PR and communications support, copywriting including press releases, magazine features, articles and client case studies whilst incorporating the team’s expertise in events to deliver operations, logistics and events management support to the various industry exhibitions and conferences CYBEX will be involved in throughout the year.
Commenting on the partnership, Rob Thurston, CYBEX UK’s commercial director, said: “Having retained 100AND10% since 2011, we believe they’ve been an essential part of our growth during this time. Having originally engaged them to support on our comms work, we now access their full spectrum of skills. We view 100AND10% as an integral part of our team.”
As CYBEX UK’s marketing agency, 100AND10%’s responsibilities have evolved since the company was first appointed in 2011; 100AND10%’s creative team now supports the CYBEX sales team with bespoke branding options for clients, also designing and producing marketing collateral for digital and print, supporting on various campaigns and promotions.
Jonathan Wilson, managing director for 100AND10% said: “Our contribution to and involvement with the CYBEX UK team has grown significantly since we were first retained with them in 2011 and we are proud to be a part of what has been a fantastic few years for CYBEX. We have a great relationship with Rob, his team and many of the company’s key personnel at CYBEX’s headquarters in the US and we look forward to another busy year ahead.”
04/02/2013 - 100AND10% showcases its creative expertise with The FA
St. George's Park was officially opened last October by the Duke and Duchess of Cambridge, in a high profile launch event that was attended by some of the most distinguished names from the sport and the world's media. Having already supported on the delivery of a pre-opening event in 2011 at Wembley Stadium, 100AND10% was asked to design and produce the official media guide for the launch.
The brochure was given to all attendees at the opening of The FA's new national football centre, incorporating the venue's branding into a 28 page document designed to showcase the world class facilities. Additional support was provided to the operations team at the venue, with the design of a suite of corporate documents and booking forms required for the many teams and officials that will be using the facility.
With the venue now fully up and running, St. George's Park held its first ever FA led conference in December and 100AND10% was again called upon to support the event.
Attracting internationally renowned coaches and delegates from across the country, The FA Licensed Coaches' Club Conference offered coaches the opportunity to receive specialist training and development; The FA engaged 100AND10% to support in the production of a range of digital and printed assets to aid both the marketing and branding of the event.
This incorporated the design and build of a series of promotional HTML emails which were complimented by promotional postcards distributed to FA qualified coaches, alongside the design of a full suite of conference signage, wayfinding and branding to ensure a consistency of look and feel throughout the landmark event.
Commenting on the decision to work with 100AND10%, The FA's head of marketing Adrian Wells said: "We continue to work with the creative team at 100AND10% on a number of projects. The official media guide for the launch of St. George's Park was a high profile project and we knew that we could rely on 100AND10% to deliver.
"Across a number of design projects they continue to meet the challenges we set and we always have great confidence in the quality of the final product."
11/01/2013 - Headline sponsor for Welsh Cycling secured by 100AND10%
100AND10% has brokered a new three year sponsorship agreement between Welsh Cycling and leading sports nutrition brand Ultimate Sports Nutrition (USN).
The six figure agreement is the largest commercial deal in Welsh Cycling's history and will see USN secure naming rights to the Welsh Cycling managed UCI Track Cycling World Cup team, as well as becoming official supplier of nutritional products to the national governing body.
The team at 100AND10% began working with Welsh Cycling mid-2012, when the company was chosen to design a suite of rights to help attract external investment.
Since debuting at the Sir Chris Hoy Velodrome in November, Team USN has had a fantastic start to its inaugural season on the World Cup circuit, already picking up a series of medals as well as success from Jon Mould and George Atkins who won the National Madison Championships in Manchester earlier this month.
Matt Cosgrove, performance director for Welsh Cycling, said: "We engaged 100AND10% early in 2012 to design and implement a new sponsorship strategy for Welsh Cycling. This is a new era for us as a National Governing Body; we chose 100AND10% after a competitive tender process and we have been delighted with the results achieved to date which have without doubt exceeded our original expectations.
"The audit that created the rights packages and sales strategy has proved to be very effective and with our new headline sponsor in USN alongside a number of new partnerships at various stages of negotiation, we are creating a very bright future for Welsh Cycling and a positive long term partnership with 100AND10%."
Jonathan Wilson, managing director for 100AND10%, said: "Working closely with the team at Welsh Cycling, we have developed a sponsorship strategy that not only meets their commercial requirements but has already proven to be an attractive and exciting opportunity for prospective sponsors.
"With a number of ongoing discussions taking place and new prospects in the pipeline, we are starting 2013 in a fantastic position and look forward to furthering our partnership with Welsh Cycling and delivering long term value for all parties."
07/01/2013 - 100AND10% provides event management expertise to Amsterdam 2012 Event
Capping off what was a busy year for 100AND10%, the team travelled out to Amsterdam before Christmas to support in the delivery of the Amsterdam 2012 Event.
The two day show, which included six conferences and a busy 5,000m² exhibition hall, took place on 12 - 13 December to an international audience of key decision makers from the sport industry. Delegates were given unrivalled access to industry experts representing stadia and facilities, football development, sports technology and playing surfaces, as the show attracted significant attendance from the global sports media and participants from 67 countries.
Utilising the team's extensive event management experience that already saw the successful delivery of the company's third instalment of Rugby Expo in November, 100AND10% were on-hand to assist with the event's set up including delegate and exhibitor registration; the team were then assisting on the management of the six conferences, liaising with moderators and speakers to ensure a highly organised and well received event delivery.
Prior to the team's arrival in Amsterdam, 100AND10% had already worked alongside organisers Sports Development Marketing (SDM) in the design and production of the event's show guide.
This was the second event that 100AND10% had worked on with SDM, having already provided event management support at the Turf and Grass Expo in 2010.
For more information on Amsterdam 2012, visit www.amsterdam2012event.com. Plans by the Organisers (SDM) for 2014 have already started with 18 sports conferences to be run at the same time.
02/01/2013 - Graduate Jobs in Sport LIVE launched
100AND10% will be delivering its event management expertise to a new event next month, when Graduate Jobs in Sport (GJS) Live is held at Bucks New University on Thursday 14th March.
The one day event will bring together up to 40 top employers from the sports sector with an anticipated audience of more than 600 students and graduates, all of whom will be focused on finding their dream job in the sport and leisure industry.
Delegates will also be offered exclusive access to industry experts including Sky Sports News presenter Vicky Gomersall, West Bromwich Albion's peak performance coach Tom Bates and Premiership Rugby's communications director Paul Morgan, in a series of key note sessions designed to provide information, opportunities and advice for delegates to further their graduate employment prospects.
100AND10% will be responsible for all event operations and logistics in the build up to 14 March, working closely with the venue, exhibitors and delegates before taking charge of the set up and delivery of the event.
Graduate Jobs in Sport, the recruitment service that matches the best in graduate talent with the latest job opportunities from the country's leading sport and leisure employers, has launched GJS LIVE to provide students and graduates with advice, information and career prospects, and employers with access to some of the top graduate talent currently searching for jobs.
Exhibitors at GJS LIVE will include national governing bodies, national gym chains, sports recruitment agencies, training and coaching companies and commercial sports organisations.
For more information on GJS LIVE, visit www.graduatejobsinsport.co.uk/live.
19/11/2012 - Record breaking Rugby Expo delivered by 100AND10%
Rugby Expo 2012 returned to Twickenham stadium on 14 - 15 November for a busy two days of debate, discussion and networking as 100AND10% successfully delivered its third and, undoubtedly, biggest instalment of the event yet.
With 34 exhibitors, 50 speakers and over 800 delegates in attendance throughout the two days, Rugby Expo is the largest business-to-business conference and exhibition for the sport. As the management team responsible for the delivery of Rugby Expo, 100AND10% worked with the event's stakeholders in the months leading up to and at the event itself, providing full onsite operational support.
Also organised by the team at 100AND10%, the Rugby Expo Dinner and Awards took place on the evening of the first day of Rugby Expo, bringing together over 200 guests for an evening of celebration and recognition of many of the sport's biggest successes across both the professional and grass roots game.
Utilising the full service nature of the team's skills and expertise, 100AND10% involvement in the event is all year round with the company taking the lead on the event's operational challenges and it's creative requirements, whilst also providing support to the commercial and communications strategies.
Building on the success of previous years, Rugby Expo 2012 represented a step change in the quality of content, presentation and the delegate and exhibitor experience.
This year's event was line-up of A-list speakers included RFU chairman Bill Beaumont and CEO Ian Ritchie, Aviva Premiership CEO Mark McCafferty, legendary sports entrepreneur Barry Hearn and George O'Grady, CEO of golf's European PGA Tour. Ex England stars Lawrence Dallaglio and Phil Vickery also took to the stage, debating many of the sport's current issues.
With the management and delivery of a successful 2012 event now complete, the team at 100AND10% are already working closely with event owners Rugby Ventures Ltd. on plans for Rugby Expo 2013, with dates already confirmed for a return to Twickenham stadium next November.
For more information, visit www.rugbyexpo.com.
09/10/2012 - 100AND10% design media pack for official launch of St. George's Park
As St. George's Park, the new training home of the 24 England football teams, officially opened its doors today, we're delighted to have been able to play our part by designing and producing the media guide for the official opening.
Following on from our successful production of a brochure designed to showcase the opportunities available at St. George's Park for event planners, as well as running an event with the same aim, The FA re-engaged 100AND10% ahead of the launch for the production of the guide.
Click here to view the media guide.
For more information about St. George's Park visit www.TheFA.com/SGP
21/09/2012 - Support for Cybex at LIW 2012
The team at 100AND10% spent a busy few days at the NEC, Birmingham last week with Cybex International UK, who were exhibiting at Leisure Industry Week (LIW).
Whilst 100AND10% was onsite to provide at-event support throughout the set up day and the three days of the show itself, a lot of the work as Cybex UK's retained marketing and communications agency took place in the months preceding the show.
LIW 2012 provided the first real opportunity for 100AND10% to utilise Cybex's new branding and imagery as part of the exhibition stand design, incorporating these as part of new 3m high hanging banners, promotional displays and floor graphics.
100AND10% also worked closely with key media contacts to ensure that Cybex maximised its presence at the show and profiled the latest products to be launched to the UK market exclusively at LIW. This included a two page feature which formed part of the LIW Show Guide, as well as September's editions of key trade publications Health Club Management and Leisure Management.
100AND10% was also responsible for all pre-event operations and logistics, liaising with key suppliers in the build up to, and at the event itself.
As the largest UK trade show in Cybex's events calendar, each year Leisure Industry Week sees thousands of fitness industry professionals in attendance and has become the must-attend event for companies showcasing the latest products and innovations for the industry.
Click here to watch a video of Cybex at Leisure Industry Week.