Lifetime extends 100AND10% agreement

100AND10% is delighted to announce the extension of the company’s agreement with Lifetime Training, one of the UK’s leading providers of fitness and health based educational courses, to continue providing outsourced marketing and communications support to the company’s commercial fitness division.

Since engaging with 100AND10% at the start of the year, the commercial division at Lifetime has seen a significant increase in a number of key measures including overall revenues and so following on from the positive start to the partnership 100AND10% will continue to offer ‘full service’ support including marketing strategy design and implementation, design and creative activation, social media management and CRM management across all Lifetime owned channels. The extended partnership shows a clear long term commitment from Lifetime to support the commercial division which manages and delivers all personal training, fitness and health focused courses for self-funded learners.

Currently delivering programmes to thousands of learners each year, the commercial division has ambitious plans to grow this number and the partnership with 100AND10% has already started to deliver positive gains in achieving these growth targets.

On confirming the extension of the agreement, Mike Jones, Lifetime Commercial Director said, “100AND10% were originally procured after a stringent tender process and having been selected to support the full range of our marketing and communications strategy the team have been delighted with how quickly they have become an integral part of helping delivering successes for the business. Their insight, experience and delivery are first rate and we are convinced that the partnership will continue in to the long term as we look to significantly grow the business in the future.”

Jonathan Wilson, Managing Director for 100AND10%, “We were delighted to be asked to extend our agreement with Lifetime and have enjoyed getting to know the business and starting to implement changes that are making a real impact. The great thing about Lifetime is that we work closely with Mike and sales team and it’s this partnership approach that has enabled us to deliver meaningful change in a relatively short space of time that is now seeing some really positive results. This is an exciting project to be part of and we look forward to continuing to deliver on their commercial aspirations over the coming months.”

British Weight Lifting celebrates most successful Commonwealth Games since 2002

Glasgow 2014 provided the platform for British Weight Lifting and its athletes to showcase the undisputed growth and development of the sport across the home nations, in what has been crowned the most successful Games for Great Britain and England since 2002.

Building on what has been a fantastic year for British weightlifting and powerlifting which has already seen the national governing body’s biggest and most successful National Championships to date, confidence heading into the XX Commonwealth Games was high.

None more so than for current British Senior Champion and 2014 Senior European Championships medallist Zoe Smith, who was aiming to build on her bronze medal win at Delhi 2010. BWL CWG infographic

Smith lifted 92kg in the snatch before a dramatic finale to the women’s 58kg category, where she achieved 118kg – and a new Games record – in her final attempt at the clean and jerk, beating Nigeria’s Ndidi Winifred to first place and setting another Games record with a total of 210kg.

Wales’ Michaela Breeze, who returned to competitive weightlifting following her retirement from the sport after winning silver at the last Commonwealth Games, also set a Games record with 93kg in the snatch before going onto finish third in the same category with a total of 202kg.

There was further medal success as England won its first medal in the men’s competition since 2002, with Ben Watson setting a new personal best in the 105kg category and finishing third with a total of 337kg.

Aside from the medal winners, there were also ten top five finishes for home nation athletes including six fourth place finishes; Jack Oliver, Owen Boxall, Mercy Brown and Rebekah Tiler for England, Wales’ Darius Jokarzadeh and Scotland’s Micky Yule in the powerlifting.

There was also eight personal bests recorded by British weightlifting athletes including two British records broken by Wales’ Gareth Evans, who achieved 150kg in the clean and jerk and a total of 268kg in the men’s 62kg category.

On the final Saturday of the Games, attention turned to the powerlifting competition, with all three of British Weight Lifting’s representatives in medal contention.

First up was four-time Paralympian England’s Natalie Blake. Blake achieved a best lift of 95kg in the women’s lightweight category, scoring 100.2 points and securing second place, becoming the first British female powerlifter to win a Commonwealth Games medal in the history of the sport.

The men’s lightweight category followed, featuring current World Champion Ali Jawad; with his second lift, Jawad set a new world record in the 59kg class with 191kg, before achieving three white lights with his final lift of 194kg, setting a competition personal best and beating his own previous record of 190kg set in April at the IPC World Powerlifting Championships.

Despite such achievements, as a result of the competition’s weighted scoring system – which produces a points score relating to each athlete’s bodyweight – Jawad finished in bronze medal position.

Scotland’s Micky Yule competed in the men’s heavyweight category and, despite recovering from a muscle tear which impacted his preparation for the competition, Yule only narrowly missed out on third place, finishing just five points behind Malaysia’s Jong Yee Khie.

Commenting on the performances of British Weight Lifting’s athletes in Glasgow, CEO Ashley Metcalfe, said: “The XX Commonwealth Games was a resounding success for our athletes, not only accounting for the medals won and records broken, but for the top level performances achieved across the board.

For nine of our athletes to have achieved personal bests on an international stage is very impressive, and underpins our strategy of professionalising the sport on a domestic level as we work hard to create a more competitive environment for our athletes.

“Not only that, the average age of our weightlifters who finished in fourth place is just 20 years old, and with Rio 2016 in our sights and the potential for not only the 2018 Commonwealth Games but also Tokyo 2020, this puts us in a very good position for ensuring the growth and success of our sport.”

Return of National Paralympic Day sees 100AND10% provide digital graphics for the British Paralympic Association

In the build up to National Paralympic Day, the annual celebration of the Paralympic movement in the UK held to recreate the wonder of London 2012, 100AND10% was engaged by the British Paralympic Association to produce a range of digital graphics to support the promotion of the event.

The graphics, which are to be used across an array of digital media from websites to social media and email, contain a variety of messages which seek to raise the awareness of the event as well as generate ticket sales.

As an addition to the original brief, the British Paralympic Association sought an assortment of more inspiring graphics to complement the initial, more functional designs. The new artwork combined quotes and imagery of athletes taking part with the aim of generating interest and boosting participation in the event which encourages people to try a new sport.

National Paralympic Day is being held on Saturday August 30th 2014 in various cities around the country.

Click here for more information.

100AND10% secures headline sponsor for 2014 Welsh Cycling Awards

After assisting on the delivery of the hugely successful sell-out event in 2013, 100AND10% has been reappointed to continue its support for the annual Welsh Cycling Awards, having already secured a headline sponsor in leading nutrition brand USN. 

100AND10% will be providing both commercial and creative support for the renamed ‘USN Welsh Cycling Awards 2014′, which will be held 0n Saturday 18th October at the Millennium Stadium, Cardiff.

the 100AND10% team’s extensive experience in the planning and delivery of major sports conferences, exhibitions and awards dinners, including the Rugby Expo Dinner & Awards and the Professional Players Federation Conference, alongside the support provided for the 2013 event and ongoing as the NGB’s retained commercial agency, was a huge attraction to Welsh Cycling; 100AND10% will also be providing commercial advice to help maximise all potential avenues of revenue to enable Welsh Cycling to host the high profile event, as well as the design of all event marketing collateral, signage and branding.

Speaking on this year’s awards, Welsh Cycling CEO Ann Adams-King commented: “It is a very important year for Welsh Cycling, with some of the biggest names in the sport flying the Welsh flag and achieving multiple medal success at the Commonwealth Games in Glasgow, and cycling participation levels continuing to rise across the country.

“The USN Welsh Cycling Awards 2014 is the perfect opportunity to celebrate another incredible year for the sport in Wales, and the proven experience and expertise that 100AND10% exhibit throughout the year as our exclusive commercial agency will once again be invaluable in delivering yet another memorable evening for all.”

 Click here for more information on the Awards, including categories and nominations.

Exclusive education partnership launched between TRX and Lifetime Training

For the first time, TRX delivers its best-in-class professional education in a six-month exclusive partnership with training provider, Lifetime Training. The collaboration will allow Lifetime Training to offer the complete TRX Education range, which includes the TRX Trainer Basics Digital Course as well as the full range of face-face live training programmes, including TRX Suspension Training, TRX Rip Training, TRX Force Suspension Training and Group Training.

The online digital course is self-paced and includes detailed instructional videos, a follow-along workbook and precise daily performance benchmarks to teach trainers how to perform basic procedures, practice modifying exercise intensity and practice performing and coaching techniques through a variety of TRX exercises and progressions. The course will also provide details of how to access further TRX professional development.

The live courses are eight hours long and provide an in-depth instruction into the dynamic uses and techniques of TRX Training. Users will learn advanced TRX coaching and cueing techniques to help deliver result-driven workouts. The Group Training education courses will progress further by expanding the learners’ potential resources and highlighting how they can maximise their revenue by bringing TRX Training to the scale of group fitness classes and by creating fun and innovative classes adaptable to all fitness levels.

Commenting on the new partnership, Matt Gleed, UK Sales and Education Manager, says: “A partnership with such a well trusted and established training provider as Lifetime Training enables us to deliver our digital and live education courses to a much wider audience, helping more fitness professionals learn correct TRX training techniques and understand the full diversity of the product.

“Internationally, TRX supports a network of 115,000 trainers and last year alone TRX educated 26,000 trainers globally in Suspension Training, Rip Training and Group Training. We believe in training movements, not muscle, and producing best-in-class training equipment, workout programmes and education courses to help clubs, trainers and clients achieve peak performance, reach their goals and get the targets they want.”

Nigel Wallace, Client Services Director at Lifetime Training, says, “We are absolutely delighted to be strengthening our partnership with the leading provider in Suspension Training. The collaboration with TRX enables us to deliver a wider range of CPD courses to learners, whilst further enhancing our Level 3 Personal Training qualifications with the addition of TRX modules. Additionally, we’ll be strengthening our Active Leisure apprenticeship programmes by incorporating content from the TRX Basics Digital Course.”

TRX Education Courses will be made available from Lifetime Training from August. To book onto a course or to find out more please visit

Rugby Expo Dinner & Awards 2014 now live – enter and book your place today!

Entries are now open for the Rugby Expo Dinner & Awards 2014, a celebration of outstanding off-the-field performance in rugby which will take place at Twickenham Stadium on the evening of Wednesday 22nd October.

Last year’s event attract over 250 representatives from the sport and industry, in appreciation of individual, club and sponsor achievements as well as giving recognition to the unsung heroes of the sport from the grass roots game.

  • Tony Copsey – Chairman of Rugby Expo Awards and Director, Copsey Consultancy
  • John Hockey – Chairman, Rugby Ventures-
  • Quentin Smith – Chairman, Premiership Rugby
  • Sophie Goldschmidt – Commercial director, RFU
  • Dan Jones – Lead partner, Sports Business Group, Deloitte
  • Steve Martin – CEO, M&C Saatchi
  • Louisa Cheetham – Senior sponsorship and communications manager, Aviva
  • Kevin Roberts  – Editorial director, Sport Business Group
  • Bart Campbell – Chairman, TLA Worldwide plc
  • Mark Spoors – Chairman, Association of Rugby Agents (ARA)
  • Bob Norster – Director, Engagesport LLP

It will be the responsibility of the judging panel to decide on a worthy winner in the ‘outstanding contribution to rugby’ category.

This year’s categories are:

  • Sponsor of the year
  • Rugby event of the year
  • Venue of the year
  • Marketing campaign of the year
  • Technical innovation
  • Community programme of the year
  • Outstanding contribution to rugby

To enter, simply click here to fill in a short online form. You will then receive confirmation and a request for further details should your entry make the shortlist. Deadline for initial entries is Friday 15th August.

Places to attend the Rugby Expo Dinner & Awards 2014 are now on sale, priced as follows:

Individual places
£150 + VAT

Hosting a table
Half table (five places) £700 + VAT
Full table (ten places) £1350 + VAT

To book your table or place at the Rugby Expo Dinner & Awards, please click here to download the booking form.

Exhibitors and sponsors confirmed for Rugby Expo 2014 are eligible for preferential rates – please contact Rob Ware on the details below for more information.

If you would like to book your place or to discuss sponsorship opportunities as part of the Rugby Expo Dinner & Awards 2014, please contact Rob Ware at or on +44 (0) 843 289 0583.

Twitter refresh for British Paralympic Association and Perform at St. George’s Park

Twitter recently unveiled its new profile design, giving users access to a larger header image and ultimately providing more real estate to showcase brands, products and services.

Plus the new larger space lets you be more creative, which we like – and so do our clients!

Both the British Paralympic AssociationGreat Britain’s national paralympic committee, and Perform, the official healthcare provider at St. George’s Park, recently commissioned new graphics for their Twitter accounts – check out our gallery below or visit the accounts by clicking the above links.

UK Sport Business Plan 2013-2017

New design for UK Sport’s four year business plan

100AND10% were engaged by UK Sport, the UK’s strategic lead body for high performance sport, to complete the design for their new four year business plan.

The document sets out to explain UK Sport’s role, mission and what they plan to achieve in their next cycle between 2013 and 2017, as they look to build on the achievements of the 2012 Olympic and Paralympic Games in London and the 2014 Winter Games in Sochi.

With a brief to bring the content to life, a number of infographics were used to communicate statistics, figures and achievements, in addition to inspirational imagery to reaffirm the recent sporting successes.

Click here to view the business plan on the UK Sport website.

BBL-Footer-banner-710x340 confirmed as Official Ticketing Agent of the British Basketball League

New long term partnership is the first ever league wide ticketing deal for the sport and will see ticket sales for all 14 nationwide teams managed by from the start of the 2014/15 season, the industry leading provider of global ticketing and marketing solutions, has today announced a long term partnership with the British Basketball League (BBL), the highest level of the professional game in the UK.

The new agreement will see named as the ‘official ticketing agent’ of the BBL, exclusively managing all ticketing requirements for the league’s 14 clubs, which includes two new franchises set to make their Championship debut from September 2014.

 Central to the partnership will be the development of the clubs’ fan engagement strategies, with and BBL working closely with all teams to encourage and facilitate increased online ticket sales.

 Each club will utilise’s ProVenue® suite of products to manage ticket sales and provide CRM insight into purchasing and attendance traits. The white label ticketing solution will also allow each franchise to sell tickets via personalised ticketing pages, built into their existing club websites, which will be designed and built by to incorporate the team’s unique brand identity.

As well as ticketing all BBL Championship league fixtures, in which all BBL teams play each other three times, will also be responsible for BBL Trophy and BBL Cup matches.

Spectators will also be able to purchase tickets to all fixtures at, the consumer-focused website re-launched in 2013 that provides all clients with an additional platform from which to generate ticket sales.

Commenting on the new partnership, David Leyden Dunbar, commercial director for the BBL, said: “I’m thrilled to welcome onto the growing roster of league-wide partners in what we are sure will be an exciting partnership for both parties.

“The company’s pedigree within this space is unquestionable as a privately held subsidiary of MLB Advanced Media, LP, the interactive media and Internet division of Major League Baseball as well as supplier to more than 300 sports and entertainment clients across the UK. A unified deal such as this will allow us to really drive forward our ability to engage with fans, and make their experience of interacting with us easier and more efficient, while also increasing the scale and share of online advance sales.

“Clubs and the BBL have seen significantly increased ticket sales this season, so this is an area of focus for us,” added Leyden Dunbar.

“In addition to this, I’m incredibly excited about the prospect of implementing tried and tested technology from the MLB to these shores, and using the BBL as their preferred partner.”

Giles Bayliss, Business Development Director, said: “We are delighted to enter into a long term partnership with the BBL, which will see us working closely to further grow the clubs’ game day attendances in line with their wider plans to grow the sport.

“In addition, we aim to support the league in building on its relationships with the clubs, using our experience and expertise to develop how they market and sell tickets to their fans. This is an exciting development for both groups and as a first for a professional sports league in the UK, we are looking forward to creating a positive long term partnership with the BBL and all 14 teams, whilst building a showcase for how other sports can benefit from similar league-wide agreements.”

As part of its role as the official ticketing agent for the league, the logo will be present on court branding at all BBL fixtures, as well as included in the perimeter digital signage used for all televised fixtures.

The partnership will also be promoted in each match programme and via the BBL’s website,

Event review: BodyPower Expo 2014

Last month the team from 100AND10% headed to BodyPower Expo at the NEC to support three of our clients who were exhibiting at the event.

Fitness equipment manufacturer Cybex UK, national governing body British Weight Lifting and training provider Lifetime were all in attendance at this year’s show, which expected more than 55,000 people from the sport, health and fitness industries through the door across the three days.

The 2014 event was the third time that Cybex had exhibited at BodyPower; with its largest stand space to date, Cybex showcased a range of premium commercial cardio and strength equipment including the new Eagle NX series, Bravo Functional Trainer, Big Iron power rack, military training rig and the innovative Arc Trainer. Cybex ambassador and former Mr Universe Dave Titterton also visited the stand for a workout, whilst demos run throughout each day using the Tactical Athlete Training Facility rig.

100AND10% were on hand to assist on the set up day, having also supported in all pre-event marketing including the design and production of new marketing colleteral, html promo emails and all event ops and logistics.

British Weight Lifting has enjoyed a busy year so far with successes on both domestic and international stages for its athletes and BodyPower gave the NGB the chance to engage with hundreds of visitors and prove that weightlifting is for all ages, sizes and abilities.

Many of the sport’s star names were on hand for weightlifting demos and Q&As, including London 2012 competitors and current British Senior Champions Zoe Smith and Jack Oliver, European Youth silver medallist & England Commonwealth Games medal contender Rebekah Tiler and IPC Powerlifting World Champion Ali Jawad.

Lifetime Training also enjoyed a busy show promoting its range of fitness courses. As the UK’s largest training provider in the active leisure sector, Lifetime offers more than 30 courses in personal training, gym instructing, exercise specialisms & CPD and Lifetime’s course advisors were on hand for the three days to discuss and advise on training opportunities across the industry.

The event also provided the platform to launch Lifetime’s new partnership with Boxercise®,  which offers learners combined personal training and Boxercise® Instructor qualifications.

For more information on BodyPower Expo, visit