100AND10% is delighted to announce the extension of the company’s agreement with Lifetime Training, one of the UK’s leading providers of fitness and health based educational courses, to continue providing outsourced marketing and communications support to the company’s commercial fitness division.
Since engaging with 100AND10% at the start of the year, the commercial division at Lifetime has seen a significant increase in a number of key measures including overall revenues and so following on from the positive start to the partnership 100AND10% will continue to offer ‘full service’ support including marketing strategy design and implementation, design and creative activation, social media management and CRM management across all Lifetime owned channels. The extended partnership shows a clear long term commitment from Lifetime to support the commercial division which manages and delivers all personal training, fitness and health focused courses for self-funded learners.
Currently delivering programmes to thousands of learners each year, the commercial division has ambitious plans to grow this number and the partnership with 100AND10% has already started to deliver positive gains in achieving these growth targets.
On confirming the extension of the agreement, Mike Jones, Lifetime Commercial Director said, “100AND10% were originally procured after a stringent tender process and having been selected to support the full range of our marketing and communications strategy the team have been delighted with how quickly they have become an integral part of helping delivering successes for the business. Their insight, experience and delivery are first rate and we are convinced that the partnership will continue in to the long term as we look to significantly grow the business in the future.”
Jonathan Wilson, Managing Director for 100AND10%, “We were delighted to be asked to extend our agreement with Lifetime and have enjoyed getting to know the business and starting to implement changes that are making a real impact. The great thing about Lifetime is that we work closely with Mike and sales team and it’s this partnership approach that has enabled us to deliver meaningful change in a relatively short space of time that is now seeing some really positive results. This is an exciting project to be part of and we look forward to continuing to deliver on their commercial aspirations over the coming months.”