Exclusive education partnership launched between TRX and Lifetime Training

For the first time, TRX delivers its best-in-class professional education in a six-month exclusive partnership with training provider, Lifetime Training. The collaboration will allow Lifetime Training to offer the complete TRX Education range, which includes the TRX Trainer Basics Digital Course as well as the full range of face-face live training programmes, including TRX Suspension Training, TRX Rip Training, TRX Force Suspension Training and Group Training.

The online digital course is self-paced and includes detailed instructional videos, a follow-along workbook and precise daily performance benchmarks to teach trainers how to perform basic procedures, practice modifying exercise intensity and practice performing and coaching techniques through a variety of TRX exercises and progressions. The course will also provide details of how to access further TRX professional development.

The live courses are eight hours long and provide an in-depth instruction into the dynamic uses and techniques of TRX Training. Users will learn advanced TRX coaching and cueing techniques to help deliver result-driven workouts. The Group Training education courses will progress further by expanding the learners’ potential resources and highlighting how they can maximise their revenue by bringing TRX Training to the scale of group fitness classes and by creating fun and innovative classes adaptable to all fitness levels.

Commenting on the new partnership, Matt Gleed, UK Sales and Education Manager, says: “A partnership with such a well trusted and established training provider as Lifetime Training enables us to deliver our digital and live education courses to a much wider audience, helping more fitness professionals learn correct TRX training techniques and understand the full diversity of the product.

“Internationally, TRX supports a network of 115,000 trainers and last year alone TRX educated 26,000 trainers globally in Suspension Training, Rip Training and Group Training. We believe in training movements, not muscle, and producing best-in-class training equipment, workout programmes and education courses to help clubs, trainers and clients achieve peak performance, reach their goals and get the targets they want.”

Nigel Wallace, Client Services Director at Lifetime Training, says, “We are absolutely delighted to be strengthening our partnership with the leading provider in Suspension Training. The collaboration with TRX enables us to deliver a wider range of CPD courses to learners, whilst further enhancing our Level 3 Personal Training qualifications with the addition of TRX modules. Additionally, we’ll be strengthening our Active Leisure apprenticeship programmes by incorporating content from the TRX Basics Digital Course.”

TRX Education Courses will be made available from Lifetime Training from August. To book onto a course or to find out more please visit http://www.lifetimetraining.co.uk/fitness-courses.aspx.

Rugby Expo Dinner & Awards 2014 now live – enter and book your place today!

Entries are now open for the Rugby Expo Dinner & Awards 2014, a celebration of outstanding off-the-field performance in rugby which will take place at Twickenham Stadium on the evening of Wednesday 22nd October.

Last year’s event attract over 250 representatives from the sport and industry, in appreciation of individual, club and sponsor achievements as well as giving recognition to the unsung heroes of the sport from the grass roots game.

  • Tony Copsey – Chairman of Rugby Expo Awards and Director, Copsey Consultancy
  • John Hockey – Chairman, Rugby Ventures-
  • Quentin Smith – Chairman, Premiership Rugby
  • Sophie Goldschmidt – Commercial director, RFU
  • Dan Jones – Lead partner, Sports Business Group, Deloitte
  • Steve Martin – CEO, M&C Saatchi
  • Louisa Cheetham – Senior sponsorship and communications manager, Aviva
  • Kevin Roberts  – Editorial director, Sport Business Group
  • Bart Campbell – Chairman, TLA Worldwide plc
  • Mark Spoors – Chairman, Association of Rugby Agents (ARA)
  • Bob Norster – Director, Engagesport LLP

It will be the responsibility of the judging panel to decide on a worthy winner in the ‘outstanding contribution to rugby’ category.

This year’s categories are:

  • Sponsor of the year
  • Rugby event of the year
  • Venue of the year
  • Marketing campaign of the year
  • Technical innovation
  • Community programme of the year
  • Outstanding contribution to rugby

To enter, simply click here to fill in a short online form. You will then receive confirmation and a request for further details should your entry make the shortlist. Deadline for initial entries is Friday 15th August.

Places to attend the Rugby Expo Dinner & Awards 2014 are now on sale, priced as follows:

Individual places
£150 + VAT

Hosting a table
Half table (five places) £700 + VAT
Full table (ten places) £1350 + VAT

To book your table or place at the Rugby Expo Dinner & Awards, please click here to download the booking form.

Exhibitors and sponsors confirmed for Rugby Expo 2014 are eligible for preferential rates – please contact Rob Ware on the details below for more information.

If you would like to book your place or to discuss sponsorship opportunities as part of the Rugby Expo Dinner & Awards 2014, please contact Rob Ware at rob@rugbyexpo.com or on +44 (0) 843 289 0583.

Twitter refresh for British Paralympic Association and Perform at St. George’s Park

Twitter recently unveiled its new profile design, giving users access to a larger header image and ultimately providing more real estate to showcase brands, products and services.

Plus the new larger space lets you be more creative, which we like – and so do our clients!

Both the British Paralympic AssociationGreat Britain’s national paralympic committee, and Perform, the official healthcare provider at St. George’s Park, recently commissioned new graphics for their Twitter accounts – check out our gallery below or visit the accounts by clicking the above links.

UK Sport Business Plan 2013-2017

New design for UK Sport’s four year business plan

100AND10% were engaged by UK Sport, the UK’s strategic lead body for high performance sport, to complete the design for their new four year business plan.

The document sets out to explain UK Sport’s role, mission and what they plan to achieve in their next cycle between 2013 and 2017, as they look to build on the achievements of the 2012 Olympic and Paralympic Games in London and the 2014 Winter Games in Sochi.

With a brief to bring the content to life, a number of infographics were used to communicate statistics, figures and achievements, in addition to inspirational imagery to reaffirm the recent sporting successes.

Click here to view the business plan on the UK Sport website.


Tickets.com confirmed as Official Ticketing Agent of the British Basketball League

New long term partnership is the first ever league wide ticketing deal for the sport and will see ticket sales for all 14 nationwide teams managed by Tickets.com from the start of the 2014/15 season

 Tickets.com, the industry leading provider of global ticketing and marketing solutions, has today announced a long term partnership with the British Basketball League (BBL), the highest level of the professional game in the UK.

The new agreement will see Tickets.com named as the ‘official ticketing agent’ of the BBL, exclusively managing all ticketing requirements for the league’s 14 clubs, which includes two new franchises set to make their Championship debut from September 2014.

 Central to the partnership will be the development of the clubs’ fan engagement strategies, with Tickets.com and BBL working closely with all teams to encourage and facilitate increased online ticket sales.

 Each club will utilise Tickets.com’s ProVenue® suite of products to manage ticket sales and provide CRM insight into purchasing and attendance traits. The white label ticketing solution will also allow each franchise to sell tickets via personalised ticketing pages, built into their existing club websites, which will be designed and built by Tickets.com to incorporate the team’s unique brand identity.

As well as ticketing all BBL Championship league fixtures, in which all BBL teams play each other three times, Tickets.com will also be responsible for BBL Trophy and BBL Cup matches.

Spectators will also be able to purchase tickets to all fixtures at www.tickets.com, the consumer-focused website re-launched in 2013 that provides all Tickets.com clients with an additional platform from which to generate ticket sales.

Commenting on the new partnership, David Leyden Dunbar, commercial director for the BBL, said: “I’m thrilled to welcome Tickets.com onto the growing roster of league-wide partners in what we are sure will be an exciting partnership for both parties.

“The company’s pedigree within this space is unquestionable as a privately held subsidiary of MLB Advanced Media, LP, the interactive media and Internet division of Major League Baseball as well as supplier to more than 300 sports and entertainment clients across the UK. A unified deal such as this will allow us to really drive forward our ability to engage with fans, and make their experience of interacting with us easier and more efficient, while also increasing the scale and share of online advance sales.

“Clubs and the BBL have seen significantly increased ticket sales this season, so this is an area of focus for us,” added Leyden Dunbar.

“In addition to this, I’m incredibly excited about the prospect of Tickets.com implementing tried and tested technology from the MLB to these shores, and using the BBL as their preferred partner.”

Giles Bayliss, Tickets.com Business Development Director, said: “We are delighted to enter into a long term partnership with the BBL, which will see us working closely to further grow the clubs’ game day attendances in line with their wider plans to grow the sport.

“In addition, we aim to support the league in building on its relationships with the clubs, using our experience and expertise to develop how they market and sell tickets to their fans. This is an exciting development for both groups and as a first for a professional sports league in the UK, we are looking forward to creating a positive long term partnership with the BBL and all 14 teams, whilst building a showcase for how other sports can benefit from similar league-wide agreements.”

As part of its role as the official ticketing agent for the league, the Tickets.com logo will be present on court branding at all BBL fixtures, as well as included in the perimeter digital signage used for all televised fixtures.

The partnership will also be promoted in each match programme and via the BBL’s website, www.bbl.org.uk.

Event review: BodyPower Expo 2014

Last month the team from 100AND10% headed to BodyPower Expo at the NEC to support three of our clients who were exhibiting at the event.

Fitness equipment manufacturer Cybex UK, national governing body British Weight Lifting and training provider Lifetime were all in attendance at this year’s show, which expected more than 55,000 people from the sport, health and fitness industries through the door across the three days.

The 2014 event was the third time that Cybex had exhibited at BodyPower; with its largest stand space to date, Cybex showcased a range of premium commercial cardio and strength equipment including the new Eagle NX series, Bravo Functional Trainer, Big Iron power rack, military training rig and the innovative Arc Trainer. Cybex ambassador and former Mr Universe Dave Titterton also visited the stand for a workout, whilst demos run throughout each day using the Tactical Athlete Training Facility rig.

100AND10% were on hand to assist on the set up day, having also supported in all pre-event marketing including the design and production of new marketing colleteral, html promo emails and all event ops and logistics.

British Weight Lifting has enjoyed a busy year so far with successes on both domestic and international stages for its athletes and BodyPower gave the NGB the chance to engage with hundreds of visitors and prove that weightlifting is for all ages, sizes and abilities.

Many of the sport’s star names were on hand for weightlifting demos and Q&As, including London 2012 competitors and current British Senior Champions Zoe Smith and Jack Oliver, European Youth silver medallist & England Commonwealth Games medal contender Rebekah Tiler and IPC Powerlifting World Champion Ali Jawad.

Lifetime Training also enjoyed a busy show promoting its range of fitness courses. As the UK’s largest training provider in the active leisure sector, Lifetime offers more than 30 courses in personal training, gym instructing, exercise specialisms & CPD and Lifetime’s course advisors were on hand for the three days to discuss and advise on training opportunities across the industry.

The event also provided the platform to launch Lifetime’s new partnership with Boxercise®,  which offers learners combined personal training and Boxercise® Instructor qualifications.

For more information on BodyPower Expo, visit www.bodypowerexpo.co.uk.

New ‘Zumba® Combo Qualification’ launched in partnership with Lifetime Training and EMD Academy

Zumba®, the largest dance-fitness company in the world that counts 15 million fans in 180 countries, has teamed up with the Exercise, Movement and Dance (EMD) Academy and Lifetime Training, one of the UK’s leading providers of fitness and health-based educational courses, to create and launch the new ‘Zumba® Combo Qualification’.

 Developed and delivered exclusively by the EMD Academy and Lifetime Training, the new qualification combines the teaching certificate in Exercise, Movement and Dance (EMD) and the instructor certificate in Exercise to Music (ETM).

 The Zumba® Combo is available to members of the Zumba® Instructor Network, known as ZIN™ members, who have already completed their Zumba® B1 training.

Those who complete the Zumba® Combo Qualification will also have access to EMDP benefits, which guarantees free REPs membership and insurance, discounted PPL music license fees and ongoing teacher support.

The course takes four days to complete and will be launched in London on 23-26 June. Nine courses are scheduled across the UK in July, with further dates secured nationwide throughout August – October.

Commenting on the introduction of the new qualification, Dave Sibley, Managing Director of Europe for Zumba®, said: “With our ‘exercise in disguise’ method that is practiced in more than 200,000 locations worldwide, Zumba® has shaken up the fitness industry and given thousands of people the opportunity to make a career out of doing something they love. We know our instructors are passionate about continuing their educational journey to improve their skills and knowledge. This course allows them to do so whilst keeping Zumba® centre-stage.”

Nigel Wallace, Client Services Director for Lifetime Training, said: “We are very excited to be launching the Zumba® Combo Qualification, and extending our partnership with Zumba® and the EMD Academy.

“The qualification is a great opportunity for anyone wanting to advance their instructor career; we have already experienced fantastic interest, and we are confident that, with our reputation for quality and excellence in teaching delivery, learners will benefit hugely from the new qualification.”

Daran Bennett, CEO of The Exercise, Movement & Dance Partnership (EMDP) said: “This is a significant development for the world of EMD and dance-fitness teacher training in the UK. It demonstrates the high professional standards we encourage across the sector. We are delighted that Zumba® continues to embrace ongoing education and qualifications for its ZIN™ members. It will support and guide further excellent teaching to encourage more movers to the party! An aim EMDP are here to guide and champion. It’s been partnership working at its best.”

For more information in completing the Zumba® Combo Qualification, visit www.lifetimetraining.co.uk/zumba or call 0870 120 1207.

Rebekah Tiler

British Weight Lifting celebrates biggest ever National Championships

British Weight Lifting, the national governing body for the sport, hosted two fantastic days of competition at its biggest ever British Senior National Championships on 10-11 May at the Ricoh Arena.

The 2014 event was the inaugural edition in a three year deal with the Midlands venue, in conjunction with British Weight Lifting’s objectives to further grow and professionalise one of the most famous Olympic sports.

In a first for British Weight Lifting, the event was fully ticketed by online ticketing provider Tickets.com; hundreds of weightlifting fans and supporters contributed to an atmosphere and occasion that many athletes likened to that usually experienced at international competitions.

The team from 100AND10% worked closely with British Weight Lifting in the build up to the event, supporting with pre-event PR & comms and creative, designing and producing all onsite signage and artwork. The team were also on-hand throughout the weekend, liaising with press and athletes to maximise coverage of the event.

Media interest was high as the competition was the last chance for athletes to qualify for this summer’s Commonwealth Games; 15 year old Rebekah Tiler was featured on BBC Breakfast News and the BBC Sport website on Saturday morning, in line with the growing interest around the sport.

Commenting on a fantastic weekend of weightlifting, Ashley Metcalfe, British Weight Lifting CEO, said: “We’ve witnessed some amazing performances over the last two days and our decision to move the Championships to the Ricoh Arena, the biggest venue to have ever hosted a British competition, certainly created a real buzz and excitement for the spectators and athletes and we are delighted with the feedback.

“As we aim to further grow and professionalise the sport, this weekend was a key milestone in achieving our objectives and we are focused on building on this weekend’s successes and continue to support and inspire our athletes.”

Coverage from BBC Sport

Jack Oliver sets 77kg record to claim British Championship

Rebekah Tiler, age 15, wins British weightlifting title 

Lifetime Training chooses 100AND10% to deliver new marketing strategy for Commercial Division

Lifetime Training, one of the UK’s leading providers of fitness and health based educational courses retains 100AND10% as outsourced marketing support to drive the growth plans of the expanding Commercial Division.

The team at 100AND10% will call upon its creative, communications, digital and CRM expertise to support the design and activation of a new, integrated marketing and communications strategy across all Lifetime owned channels. The partnership shows a clear long term commitment from Lifetime to support the Commercial Division which manages and delivers all personal training, fitness and health focused courses that are for non-apprentices.

Currently delivering programmes to thousands of learners each year, the Commercial Division has ambitious plans to grow this number over the next few years and so have called upon 100AND10% to provide the marketing expertise in support of the existing sales and operational teams responsible for this key function of the Lifetime business.

On confirming the agreement, Justine Williams who heads up the Commercial team said, “We procured the services of 100AND10% after a stringent tender process and we knew immediately that they were the absolute right fit to help us deliver our wider commercial aims for the business. Having been onsite and working with us in advance of the agreement we have already witnessed their insight, knowledge and plans and we are certain we have the right marketing agency on board.”

Jonathan Wilson, Managing Director for 100AND10%, “We were delighted to be asked to support Lifetime on this project and having met the team a number of times and understood the aims for the Commercial Division, we are very confident that we can use our experience and skills to implement some fresh ideas and new ways of working.

“This is an exciting project to be part of as there is great scope for change and by creating a real sense of partnership with the existing internal teams at Lifetime, we are more than confident that we can ultimately deliver on their commercial aspirations.”

Rebrand for Richmond Hill Health Club

Richmond Hill Health Club re-opened last month following the install of more than £250,000 of new gym equipment and in line with the re-launch, 100AND10% was tasked with designing the club’s new identity and onsite creative.

Based in the centre of Richmond and with membership starting from £39.50 per month, the gym welcomed over 30 pieces of  new premium cardio and strength equipment; the refurbishment also included a new dedicated free weights studio.

100AND10% was given the brief to create a new identity for the gym, including a new logo, brand and onsite signage.

Complementary promotional material was also rolled out incorporating the club’s new image, including flyers and newspaper adverts.

PR support was also delivered in the management and production of a new local radio advert and editorial in local newspapers.

Commenting on the work of 100AND10%, Richmond Hill Health Club owner Maurice Braganza said: “We’ve invested a lot of money into the gym and the arrival of the new equipment provided us with the perfect opportunity to review the club’s brand and identity.

“We really enjoyed working with the team at 100AND10%; their experience and knowledge of the health and fitness sector was apparent from the very start. It was this understanding and their ability to produce high quality work to often tight deadlines that delivered a great new look and feel for the club that we are very proud of.”