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"We chose to work with 100AND10% because of their strong events and football connection. We have been delighted by their work and look forward to a really successful event in November, in the knowledge that we are in safe hands."

Adrian Wells
Head of Marketing, The FA

 

Latest News

27/01/2012 - New newsletter design for Cybex in 2012

One of the key elements of 100AND10%'s retained relationship, as the UK marketing and communications support, with global fitness giants Cybex is the production of their monthly newsletter which was introduced at the beginning of 2011.

January saw the launch of a fresh look to kick off the new year with the design and build completed by 100AND10%. Following a global re-brand towards the back end of last year, the new Cybex newsletter utilises the distinct style created and forms an important part of the company's UK marketing strategy.

You can take a look at the January edition by clicking here and remember, it is not only the design and build that we've done, we've also written it all too!

26/01/2012 - Follow 110_percent on Twitter

Are you on Twitter? Make sure you're aware of all the latest goings on here at 100AND10% by following us on Twitter! We're tweating all the time about what we're up to so make sure you follow @110_percent and keep in touch! www.twitter.com/110_percent

13/01/2012 - 100AND10% score hat-trick with PPF

The Professional Players' Federation has engaged with 100AND10% to run their National Conference for a third consecutive year.

The 2012 event will be the third of its kind, bringing together those associated with the athletes at the forefront of UK sport including the likes of the PPF's member associations, the PFA, PCA, RPA and LMA, as well as representatives from National Governing Bodies, sports clubs and the media.

The conference explores the challenges facing today's professional sportspeople with discussions amongst panellists and delegates focusing on solving these issues and the many positive opportunities players and athletes provide for a variety of sectors.

Last year's event brought widespread media coverage across various platforms as some of the key issues in professional sport were brought to light and discussed. Click here to see some of the media coverage generated.

Commenting on the PPF's relationship with 100AND10%, general secretary Simon Taylor said, "We have worked with 100AND10% for the last two years and will continue to do so in the future. Their events expertise is without question and both their approach and ultimately their delivery has been superb. They have very much become part of our team and we look forward to continuing our relationship for a long time to come."

For more information about the Professional Players' Federation National Conference visit, www.ppfevents.org.uk

05/12/2011 - Sold out exhibition for CSL 2011

Careers in Sport + Leisure (CSL), the national careers event for the sport and leisure industry which is owned and run by 100AND10%, returned for a third time this November and hit new heights, selling out the exhibition floor.

As the industry's only national event for students, CSL aims to connect the young people that attend with organisations and expert individuals from the industry who are there to provide them with the information, opportunities and support needed in order to further their career in the sport and leisure industry.

Created by 100AND10% and run for the first time at the Sheffield Arena in 2009 before moving to the International Centre in Telford for 2010 and 2011, CSL has become established within the industry with many colleges, universities, exhibitors and speakers returning year after year.

CSL's event manager Tom Davies was pleased with this year's event, "Having been involved in Careers in Sport + Leisure for each of the three years it has run, it is great to see the progress the event has made and the opportunity it offers to the young people who are looking to make their way in the sport and leisure industry. This year's event hit new heights in terms of the number of companies on the exhibition floor and the number of speakers who passed on their advice and we'll look to build on this ahead of next year's event". 

For more information about Careers in Sport + Leisure, click here.

25/11/2011 - Success delivered by 100AND10% for Rugby Expo 2011

With more than 1000 pre-event registrations, an exhibition floor and second day which sold out, Rugby Expo 2011, held at Twickenham Stadium, the home of English rugby, has been declared a success following a busy two days over 23 and 24 November.

The event was once again delivered by 100AND10% with the company responsible for the overall event and project management, the design and implementation of the marketing and communications strategy and the management of Rugby Expo 2011 Awards, which celebrated success and excellence in the sport and were presented at a gala dinner at Twickenham on the evening of the 23rd.

Managing Director of 100AND10% and Event Director for Rugby Expo, Jonathan Wilson, was delighted with the event's success and 100AND10%'s overall contribution, "With the company having been responsible for the delivery of both Rugby Expo 2010 and 2011, it is great to have played our part the growth and success of this year's event. Rugby Expo is now one of the country's largest sporting conferences and exhibitions and the only global event of its kind for the sport and this year's feedback has been very positive. The planning starts now for Rugby Expo 2012 as we look to build on this year's achievement and re-affirm the event as the meeting place for rugby."

19/10/2011 - PPF National Conference hits the headlines

The second annual Professional Players' Federation National Conference which took place this week in Westminster brought widespread media coverage across various platforms as some of the key issues in professional sport were discussed.

Having organised the first ever event in 2010, 100AND10% were again engaged by the PPF to lead the planning, marketing, sales and delivery of the conference which this year moved to the RHS Conference Centre in the heart of Westminster.

Over 180 delegates gathered to hear from speakers who included the PFA's Gordon Taylor OBE, Richard Bevan of the LMA, former Leeds Manager Howard Wilkinson, Barry McGuigan MBE, current Premier League footballer Joey Barton and Barry Hearn, the chairman of World Snooker.

Topical subjects, which included privacy and social media, betting in sport and maximising the commercial angle of sport versus the good of the game, brought healthy debate amongst the delegates from all areas of the industry and lead to extensive reporting in the national press. Click here to see some of the media coverage generated.

Click here for more information about the PPF National Conference.

10/10/2011 - The FA engage 100AND10% to support the launch of St George’s Park

100AND10% has been commissioned by The FA to support in the delivery of an exclusive launch event for St George's Park, the new national centre for football and training home to the 24 elite England teams.

The company will be responsible for managing the events industry launch, taking place at Wembley Stadium in November. The event is designed to showcase the conference and events facilities at St George's Park to the key individuals within the events industry, whilst also providing delegates with the opportunity to then watch England play Spain on November 12th in what will be one of their last warm up matches before Euro 2012.

In preparation for the launch event, 100AND10% has designed and produced the invitation and will also create the event's brochure. The company is also managing the invitation process and overall administration in build up to the launch, as well as supporting with the design of the event and key presentations from The FA and Hilton representatives.

The team will be on hand at the evening itself to support The FA and partners Hilton Worldwide to deliver an exclusive preview of the world class facilities available at St George's Park.

Jonathan Wilson, managing director for 100AND10% is delighted to be working with The FA on such an important project: "St George's Park is set to become one of the most prestigious venues in the country. Not just for sporting excellence in terms of players and coaches but also for a host of events, conferences, seminars and meetings. Having seen the plans it is clear the venue will be built to the highest specification and thus is a very high profile project for both The FA and the wider sports industry. For 100AND10% to have the opportunity to support The FA on launching the site to the events industry is testimony to our progression as a company and we look forward to continuing to work with The FA and helping make the launch event a great success."

Adrian Wells, head of marketing for The FA, on appointing 100AND10% said, "We chose to work with 100AND10% because of their strong events and football connection. We have been delighted by their work and look forward to a really successful event in November, in the knowledge that we are in safe hands".

Located in Burton-Upon-Trent, St George's Park will offer conferencing and banqueting rooms, spa and leisure facilities, 12 football pitches and a multi-sports centre as well as accommodation provided by Hilton and Hampton by Hilton.

For more information on the venue and to download the latest venue brochure visit www.thefa.com/St-Georges-Park

05/09/2011 - Powerleague engage 100AND10% for marketing revamp

Powerleague, the country's largest provider of 5-a-side football, has recently rolled out a new collection of marketing collateral for their biggest offering, league football, all completed by 100AND10% as part of an ongoing relationship with the provider.

The project comprised several key elements and included the design and creation of the Powerleague league brochure, their key sales document, produced both physically and in digital form for the Powerleague website, a league handbook, provided to all teams at the beginning of their season and an operations manual for Powerleague staff.

With 45 state-of-the-art indoor and outdoor football centres across the UK, Powerleague are the country's biggest provider of organised small sided football facilities and fixtures and the newly produced collateral facilitates the communication of this standing to their customers.

Managing Director Jonathan Wilson who oversaw the project was delighted with the results, "Having already completed a number of projects earlier in the year we were very happy that Powerleague decided to re-engage 100AND10% for their league collateral. The results are great and Powerleague think so too. To be able to produce work of such quality for a major national company speaks volumes for the strength of the consultancy side of the business."

Powerleague's National Sales Manager James Price added, "We are delighted with the work carried out by 100AND10% and the feedback we have received from our league customers on the new collateral has been extremely positive. Furthermore, the materials were delivered with minimal fuss against a challenging deadline and their personal approach to customer service is fantastic. After this exceptional work we have already commissioned them to produce the marketing material for our next major project."

23/08/2011 - 100AND10% retained as event organisers for the PPF National Conference 2011

Following on from the success of the inaugural Professional Players Federation National Conference in 2010, 100AND10% has again been confirmed as event organisers for this year's conference.

Responsible for the overall management and therefore success of the event, the team at 100AND10% are also responsible for the design and implementation of the marketing strategy to include the website content and email campaign. The events team also oversee delegate and exhibitor sales while also managing the operational delivery of the event.

Taking place on 17th October at the RHS Halls in Westminster, the PPF National Conference will bring together the leading player associations across the major sports including the Professional Footballers' Association, League Managers Association, the Professional Cricketers' Association, the Rugby Players' Association and the Professional Golfers' Association, to debate and discuss some of the pressing issues in sport today.

With over 180 delegates in attendance in 2010 and this year's big name speakers including Barry Hearn, Howard Wilkinson, Gordon Taylor OBE and Tim Lamb, the 2011 event is set to build on previous success and provide attendees with a fantastic insight and unrivalled networking opportunities within the world of professional sport.

Tom Davies, commercial manager for 100AND10% and project manager for the conference, is looking forward to building on the success of last year's event: "Launching an event from scratch is always a challenge, so we were really pleased with the success of 2010. This provides us with a fantastic platform from which to develop this year's conference and make it the must-attend event for anyone wanting to meet with the key decision makers in professional sport".

For more information on the Professional Players Federation National Conference, please visit www.ppfevents.org.uk.

25/07/2011 - 100AND10% provide key marketing support as SMART Way Forward launches

This month has seen the official website launch of 100AND10%'s latest client, sales management and training consultancy SMART Way Forward.

Having been engaged as the marketing agency for SMART Way Forward, 100AND10% has supported the overall positioning of the company and management of SMART Way Forward's communications plan. This has included the design of initial marketing collateral including stationery and presentation templates, the design, production and distribution of Smart Way Forward's monthly e-newsletter, copywriting support for the website and also the design and production of the company brochure.

SMART Way Forward operates primarily in the sport, leisure and fitness industry offering commercially focused services including sales management and support, training, motivation and mentoring, advertising and promotional strategy consultation.

Nadeem Shaikh, managing director of Smart Way Forward, is very happy with the outcome of the marketing advice and support provided so far by 100AND10%: "I have been delighted with the professionalism, work ethic, care and attention that the team at 100AND10% have shown SMART Way Forward. I am really pleased with the work they have done so far and would have no hesitation in recommending them to others."

Jonathan Wilson, Managing Director of 100AND10% has known Nadeem for a number of years and was more than happy to assist in the launch of his new business: "As soon as Nadeem had explained the concept behind SMART Way Forward, I was certain that the business would be a success and myself and the team at 100AND10% are delighted to support the marketing strategy and delivery for SMART Way Forward to help achieve this."

For more information on SMART Way Forward, please visit www.smartwayforward.co.uk.