Rugby Expo returned to Twickenham Stadium on 22-23 October and the 100AND10% team was responsible for the delivery of the event, including the marketing, on site creative, digital promotion and event management which resulted in a record club attendance and more than 800 visitors through the door across the two days.
Now in its sixth year, Rugby Expo has cemented its role as the meeting place for the business world of rugby and with the Rugby World Cup less than a year away from arriving in England, this year’s event welcomed the highest ever attendance from the professional game thanks to partnerships with the sport’s key organisations including RFU, Premiership Rugby, PRO12, RFL and Super League and the Association of Rugby Agents.
As with previous years, the 100AND10% team was responsible for all aspects of event management – from venue operations and logistics to management of all exhibitors, speakers and delegates; design and implementation of the event’s marketing and communications strategy including copywriting, website and digital marketing campaigns as well as the design of the event budget and financial management.
The creative team also worked alongside Rugby Expo’s signage supplier to design all event branding including large scale stage and interview backdrops, onsite branding and wayfinding.
The Rugby Expo Dinner & Awards was held on the evening of day one of the event for the fourth consecutive year, bringing together more than 200 representatives in recognition and celebration of sporting and industry achievements; the delivery of the Dinner & Awards was also part of 100AND10%’s event management responsibilities.