Jordan Fitness - Industry leading in the design, manufacture and supply of commercial studio and performance fitness equipment.

Having been approached in August 2011, 100AND10% started working with the team at Jordan Fitness to provide external support and resource in the activation of the company's PR and communications strategy.

As a company which has seen significant rapid growth throughout the past few years, Jordan Fitness operates a comprehensive advertising plan and it was important that the company was managing this effectively and efficiently.

The roles and responsibilities for 100AND10% included:

• Liaising with publications and media contacts across a number of industry sectors
• Copywriting including all magazine editorial and features, advertorial and press releases
• Liaising with the design team at Jordan Fitness to support and advise on the creation of new advertisements
• Advising on new advertising and sponsorship opportunities across both B2B and B2C sectors
• Submitting advertisements/copy and imagery to strict publication deadlines
• Working closely with the various publications to collate targeted advertising proposals for 2012

By working closely with the Jordan Fitness team, 100AND10% provided comprehensive support in the activation of the company's PR and communications plan. This included re-engaging with a number of contacts and saw a monthly column in the industry publication Workout reinstated.

100AND10% worked closely with the design team at Jordan Fitness to create a series of new adverts, which are now in use across digital and print media.

The overall support provided by 100AND10% provided the internal Jordan Fitness team with the opportunity to focus on sales and operations, whilst ensuring that advertising and marketing opportunities were maximised.

"100AND10% was recommended to us by an existing Jordan customer and since engaging with the company in the summer of 2011 we have been incredibly impressed; not just in terms of their professionalism and supportive attitude but by the results achieved. Since working with 100AND10% the effectiveness of our marketing and communications is much improved; including our media planning, the ability to leverage greater PR from existing relationships and the regularity of distributing proactive communications.".

Emma Gosling, managing director, Jordan Fitness